Its official: Apple just bought Beats for $3 Billion
- Thread starter Maninthemirror
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Angry Grimace
Two cannibals are eating a clown. One turns to the other and says "does something taste funny to you?"
Overpriced fashion accessory brand buys Overpriced fashion accessory brand.
Beats headphones are crap and you should feel bad if you own them and are over the age of 24.
Beats headphones are crap and you should feel bad if you own them and are over the age of 24.
For a little bit of perspective, Apple bought NeXT and Jobs out for almost $500 million about 18 years ago, and that move laid the basis for their next operating system and a decade of leadership. Beats is, at most, a high margin cash cow. With connections.
This is exactly the kind of move a CEO like Tim Cook would make.
This is exactly the kind of move a CEO like Tim Cook would make.
Angelus Errare
Banned
From the streets of Compton to being a billionaire! So many bitter ass mofos lol.
https://www.youtube.com/watch?v=GINRxvulm_g
AHA-Lambda
Member
Seriously?!
Dre working at Apple. Who woulda thought.
Future PhaZe
Member
i cant imagine a better time to start selling stock
surely apples reached their peak right?
surely apples reached their peak right?
Joe Shlabotnik
Banned
Ok dude.
smokeandmirrors
Banned
oh man this is gold
Amentallica
Unconfirmed Member
Despite its size, this acquisition does not seem as impressive as Facebook's acquisition of Oculus Rift with respect to cost. Apple has been around for decades and this has to be their biggest purchase, if I understand correctly. Facebook has been around for about a decade, is a social media website/company, and has already acquired a product for $2 bil. That seems insane to me.
Why spend the time and money to develop their own line AND figure out how to make it successful when they can just take over what probably would have been their biggest competition? They immediately have a successful line of headphones and pretty much own that demographic when it comes to headphone purchases. Never mind the potential of Beats Music to cover for iTunes' failings.
Ninja Kn1ght
Member
This is a smart move. The beats brand is huge and very "cool". Also, they can develop Beats Music as a means to experiment with streaming audio and even continue to operate an Android version without raising too many eyebrows.
I hate the fact that they have resulted in all other headphones being Beats as well. I still like the behind the neck kind and they are almost impossible to find now.
Maybe we need to make spiked gelled hair popular with the youth again.
Angry Grimace
Two cannibals are eating a clown. One turns to the other and says "does something taste funny to you?"
I like Apple products, but lets not pretend they aren't fashion accessory products. Beats, on the other hand, are just crap value. Beats headphones are the modern equivalent of putting a performance muffler on your Honda - it sells to college-aged kids with more disposable income than sense.
It's about the brand. it's not hard to understand.
RPGCrazied
Member
Yeah. I'll never pay $299+ for some headphones, just wow.
dream
Member
But they're not as good as Van Gutenstein Appeler Audio, man
Cereal KiIIer
Member
He ain't known for making the best decision in the long run. Proof: he killed himself.
I am listening to Chronic 2001 in celebration for this news.
Really happy a West Coast hip hop artist made it as the first billionaire in hip hop. Can't wait for Detox, congrats Dre.
If you don't understand the popularity and influence of Beats you are out of touch.
West West Y'all
Really happy a West Coast hip hop artist made it as the first billionaire in hip hop. Can't wait for Detox, congrats Dre.
If you don't understand the popularity and influence of Beats you are out of touch.
West West Y'all
Joel Was Right
Member
It'll be interesting to see where they take this in the future but I can't imagine how it will elevate either the Beats brand or Apple higher than where they stand today.
Angelus Errare
Banned
A low rider sittin on daytons rap car pulling into an executive parking spot!
Wait to see what their plays are into home automation and wearables. Far more likely the market foresees greater growth potential for Apple in the coming years very soon.
Unless whatever they propose is a clear dud.
But I wouldn't bet against AAPL
Like it or not, Beats is a total zeitgeist thing, and it's been around long enough that it's hard to call it a fad. It's profitable and people keep coming back for more, though I thoroughly dislike how expensive this cool item is, and it doesn't historically have the build quality Apple products usually do. And before we forget, a lot of consumers value Apple for consistent material selections and build quality as much as they do the cool factor. Maybe that'll rub off more on Beats Electronics now that Infinite Loop is in charge.
Also interesting, the press release and the New York Times article both note Dr. Dre and Jimmy Iovine will report to the head of Internet services at Apple when the deal closes. (Which I feel means 'we would like to own the headphones stuff too, but we really want a better streaming service with your connections'.)
Also interesting, the press release and the New York Times article both note Dr. Dre and Jimmy Iovine will report to the head of Internet services at Apple when the deal closes. (Which I feel means 'we would like to own the headphones stuff too, but we really want a better streaming service with your connections'.)
Apple and lower the price are 2 things that just don't go together well.
Anyone have facts to show that for the iPhone 5C?
Angry Grimace
Two cannibals are eating a clown. One turns to the other and says "does something taste funny to you?"
You might not know it now, but this is the moment Apple jumps the shark. Maybe not next year or the year after that, but at some point, you're going to say, "Apple stopped being cool when they bought the Dr. Dre headphone brand."
Joe Shlabotnik
Banned
This is the massive risk, really.
Popularity != quality.
Won't happen. Dre turned Aftermath into Beats Records. No hardware manufacturer can compete with the celebrety endorsement of Eminem, Pharell, Lamar and Co.
People don't just judge value based on quality and specs.
GameAddict411
Member
shit buying shit, a match made in heaven. its not surprising, both companies have substantial amount of profit margins. the iphone 5s costs apple $190 to make and they sell it for $1000 for the top end model(even though it only costs them additional $8 over the basic).
dream
Member
Well, other than the original iPhone, the iPads actual price compared to what every pundit was expecting, MacBook Pros, MacBook Airs...
Nice, both sides win. Apples fairly smart; they know the headphones are inferior in terms of quality, but the brands immense popularity with celebrities and the adolescent/young adult crowd more than makes up for what they paid for in the long run. Beats headphones is more a fashion accesory than a headphone, honestly.
Dre made it.
Dre made it.
victreeb3l
Member
Congrats to Dre! Diddy crying somewhere out there.
They bought Dr. Dre and Jimmy Iovine. These guys are powerhouses in the music industry.
The actual Beats products themselves might not make a dent into Apple's profits but the partnership between all 3 parties might bring some cool shit.
They bought Dr. Dre and Jimmy Iovine. These guys are powerhouses in the music industry.
The actual Beats products themselves might not make a dent into Apple's profits but the partnership between all 3 parties might bring some cool shit.
kurtrussell
Banned
Yup. The iPhone is living proof of this.
I guess I'm just not the target market, but I don't know why Beats got so popular and apparently valuable. And I own an iPhone (which I bought because of exclusive games and not because of any kind of brand loyalty, coming from two Xperias and a Lumia [if anything I still think Nokia makes the best phones]).
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