What exactly is manufactured hype?
- Thread starter Rembrandt
- Start date
It bugs you because you put too much trust and expectations in game industry only websites.
ArkkAngel007
Member
There's been plenty of such claims towards Evolve when the press had the audacity to name it Game of Show at this year's E3.
I mean, it's just another multiplayer-focused FPS. It had no business even being a nomination.
Edit: As much as I love Titanfall, a lot of the articles floating around were embarrassing. It deserved the attention IMO, but not as some revolution to the industry. Just as a really fun game should have been enough, though that seems to be a crime to state now given some of the reactions over certain titles at E3 this year.
Yeah this is why I said Ubisoft is in its own category. It is real hype with false hopes about when the games actually come out.
Super Stardust
Member
The media are also gamers, titanfall was worthy of the hype. Best gameplay in an fps since MW1
ViewtifulJC
Banned
manufactured gaf meme?
We on some inception shit here
We on some inception shit here
Manufacturing hype over lengthy periods of time is extremely expensive - far more than some people on here estimate. You're looking at 9 figures easily. My speculation with Titanfall is that Microsoft was treating it as a loss leader. They expected to lose a large amount of money on the game, but were trying to use it to move millions of XBones which would pay for itself and then some in the long run.
Note on the above I'm not implying I think Microsoft paid the media for tweets or anything like that. However, I have no doubt that their advertising contracts with the various media outlets did include various social interaction components. In other words it's not like random media guy gets a bag of money and a letter from Microsoft "say you like Titanfall", but rather in a typical weekly briefing the manager mentions that they've picked up a great contract with Microsoft/EA but need to get the word out about Titanfall as a part of it.
gotstrangepowers
Banned
LiquidMetal14
hide your water-based mammals
A well deserved prize for a game like that, No Mans Sky.
It bugs you because you put too much trust and expectations in game industry only websites.
Oh don't mistake me. I'm not saying I ever expected any better from IGN. I just can't quite put a name to the specific ethical failing taking place in that instance.
You don't have any idea what the X1 sales were in April though. To say that sales "collapsed" is ridiculous when you're comparing it to Infamous, a game that completely disappeared of the charts after 2 weeks of sales.
As far as I know no cumulative sales data for that single Titanfall Xbox One, and no cumulative sales data for Infamous. Both games are relying on a tiny 3-4 million userbase....it's not even reasonable to expect sustained sales out of them.
TheAbsolution
Member
Yup, this.
Dragonborn
Member
Well I do have an idea because I'm going by this quote from a Sony rep:
"The April NPD report confirmed that PlayStation 4 was the top selling next generation console and remains the cumulative leader. in addition, inFAMOUS: Second Son was the top selling next gen software title in April"
http://www.mcvuk.com/news/read/tita...nfamous-is-best-selling-next-gen-game/0132570
That indicates that inFamous Second Son sold better than Titanfall X1. So yea, it did collapse completely if that's the case and again, the only reason it charted is probably thanks to the 360 version. I wouldn't be so quick to judge man, since TF would have disappeared after a few weeks too had it not had a delayed last gen version.
Leafhopper
Banned
From what I seen with recent games its like this:
Real hype
- GTA V - I would argue that it is kind of manufactured with the way media hypes a GTA game but a lot of people want it anyway.
- Bloodborn
- No Mans Sky
Manufactured Hype
- Titanfall
Ubihype
- Watch_Dogs
Prototype Ubihype
The Division as well but we haven't seen enough of that to say anything, that still looks good.
Also on the flip side, if outlets like IGN believed that TF was the second coming, how come they stopped with all the coverage? The game is barely 4 months old and there are still people playing. I don't know why they stopped linking 5 best kills, guides, tips, videos, etc.
I mean it's not like there's been huge games to give coverage to lately.
I mean it's not like there's been huge games to give coverage to lately.
When they saw it wasn't this gens mw2 they bailed out on the hype to save face.
I think it's the argument that they're not mutually exclusive that is being agreed by a lot here.
Except nobody accuses anyone of hyping up Playstation and Wii exclusives? =(
Probably because there's nothing really worth hyping. That or they don't pay up.
I mean I guess NMS (is that even really an exclusive? I'm pretty sure it'll be on everything eventually). But it seems like after it got announced that it was launching first on PS4, every time I've heard podcasters talk about it, there's always the caveat, "but what do you do in the game?"
Wasting your time.
Leafhopper
Banned
"Manufactured hype" is internet talk for mass marketing. It's when it would be the media is talking it up and you see ads for it and the public is more less out the loop. Then they get curious and look it up or develop real interest or they see it for sale somewhere and go "oh that thing I saw a lot of excite for at places, must be exciting so I want in!"
"Actual hype" would be when the public or particular groups have interest without the above amount of hype generating from the marketing department. Like No Man's Sky, the gamers were talking the game up and showing interest before the media. Or how Demon Souls and Wonderful 101 was getting a bunch of love and attention in certain circles and word of mouth was the marketing tool, not adverts and tons of exclusive previews of the best game from the summer that isn't out yet but trust me it's the best game ever.
"Actual hype" would be when the public or particular groups have interest without the above amount of hype generating from the marketing department. Like No Man's Sky, the gamers were talking the game up and showing interest before the media. Or how Demon Souls and Wonderful 101 was getting a bunch of love and attention in certain circles and word of mouth was the marketing tool, not adverts and tons of exclusive previews of the best game from the summer that isn't out yet but trust me it's the best game ever.
I don't read IGN. Is it common for them to post those kinds of things 4 months after a game comes out? I would understand if they do it for something like Battlefield 4, because that game has an entire games worth of DLC.
My experience with the games press has always been that they drop whatever game they were interested in as soon as it comes out and immediately start hyping the next thing. Unless there is some significant post-launch content, like BF4 Premium or GTA Online.
The 360 version came out in April. They combine skus in NPD. Infamous was ahead of titanfall xb1 but if you added in the xb1 bundles titanfall was ahead.
I dunno, but lately their tweets have been all over the place and not really covering any current game. I don't remember seeing a bunch of CoD: Ghosts coverage when that game was new. Odd thing is that game had more players than BF4 and TF combined.
Twitter was a fucking nightmare if you followed game "journalists" the months before Titanfall released, everyone randomly babbling about how Titanfall would revolutionize the industry and how it would change the way shooters are played, with the biggest offender of them all being Hamza Aziz from Destructoid. I mean I know twitter accounts are meant for opinions, and maybe that could have been their opinion, but the way a lot of them were posted so randomly, without being related to any announcement nor event date made it seem kinda shady.
Oh for fuck sake, did this turn into another console wars thread? Or was that it from the very beginning? If so, nvm I'm out of here, I don't want to get infected with that nonsensical virus of yours.
Oh for fuck sake, did this turn into another console wars thread? Or was that it from the very beginning? If so, nvm I'm out of here, I don't want to get infected with that nonsensical virus of yours.
I think Ubisoft realizes that if they said Rainbow Six was coming out May 2016, far fewer articles would have been written about it. The game looks awesome to me, but I wonder if the press goes through this cycle again next year. Maybe R6 bucks the trend, but I get the impression that Ubisoft has mastered the art of getting people excited for stuff that they know isn't even coming out in the next eighteen months.
And to people saying GAF hates shooters being hyped up - have you looked at the Destiny threads? This isn't about genre for a lot of people, but the press having its head up its ass about said genre. Wolfenstein has gotten far more favorable impressions here than shooters with considerably higher review averages.
PeregrinSe7en
Member
it doesnt seem to be that way. haven't we seen some threads recently asking were the tf community went. how difficult it is to find a match. that would never happen to a cod game
Leafhopper
Banned
That isn't too odd is it? Its Call of Duty, its gonna have a lot of players.
Forgottonone
Member
you could go ahead and say any form of marketing is Manufactured hype
silvermember
Banned
Have you actually played the game or seen the game enough to be certain that it is real hype? The other examples in your real hype list can be inferred by their previous work, No Man sky dev haven't proven themselves nor are they willing to show anything new about their game.
It seems to me that just like I said earlier, all hype is created by the players, manufactured hype are just excuses players use such as yourself to remove the fault for hyping the game themselves by blaming the publisher and media. I mean why take responsibility for something when you and every disappointed fan can just pawn off to the publishers since after all it is always the publisher's fault.
Leafhopper
Banned
Oh yeah that is for sure it, they had to show something this year anyway after Rainbow six patriots years ago and never saw the light of day again. I think it looks pretty good as well.
And yeah that Destiny withdrawal thread after the "Alpha". Yeah Neogaf doesn't like hyped shooters, sure.
Oh well no, I am just going by Neogaf as a whole, that I think people are generally excited, despite the fact that it being on Sony's press conference this year but, you do have a point we don't have any previous work to go off of to be hyped about.
Yup. Exactly why many of GAF are saying Titanfall.
Not necessarily. Some forms of marketing seek specifically to market from the inside to gain credibility.
Yeah. Well, you are entitled for your own opinion, I respect that.
I also however, call the bold part total absolute bs though, but hey it's opinions.
TouchMyBox
Member
I think this might just be the lowest point of human existence.
Yeah but if you know there will be a lot of players, as a media outlet that lives for clicks and views, wouldn't you cover that the most as there are the largest pool of potential consumers of your content?
You don't even attempt to hide your bias anymore, do you?
and inside those topics you'll find several people saying how they haven't had any difficulty finding a match. I just picked it up recently and I've managed to do both campaigns and even select missions and find players, so it's not too hard to tell who's actually played the game ever/recently and those that somehow made a correlation between it being talked about on gaf and the number of people playing, which is really funny.
Places like IGN put out big stories on the games that get the most hits. They will consistently push continual articles on "big" games because they get the most traffic.
You can paint any narrative you want to it:
- IGN puts an article a day for a month straight about AAA-x game because it gets tons of traffic
- IGN puts an article a day for a month straight about AAA-x game because they are in bed with big publishers
- IGN puts an article a day for a month straight about AAA-x game because it gets tons of traffic because they put so many articles out because they are in bed with big publishers
Also...IGN prints an article where one writer says Titanfall is the greatest thing since Jesus and therefore everyone at IGN thinks that. When other sites say that they thought Titanfall was the best thing they saw in the early XBO lineup, they must also think the same thing as that one writer from IGN, therefore they are pushing the manufactured hype. When another site says that "Yeah, Titanfall was pretty good." they are also agreeing with IGN and the hype machine and it's all a conspiracy.
BlitzBlake
Member
"Have you seen titanfall?!" = manufactured hype.
Forgottonone
Member
Those cardboard cut outs you see in the stores are literally Manufactured hype machines
Simply saying "you're gonna love the thing we're trying to sell you!" Is marketing but isn't manufactured hype. Manufactured hype would be paying people to join a forum and drum up hype for a game. Or saying "it's the game EVERYONE'S talking about! The name on everyone's lips! We know you're just DYING to see what all the fuss is about" before people are actually really talking about it.
That doesn't mean that a game can't be good when the hype is manufactured, or that you can only have one type of hype: real OR manufactured (Titanfall, for example, had both)
That doesn't mean that a game can't be good when the hype is manufactured, or that you can only have one type of hype: real OR manufactured (Titanfall, for example, had both)
Leafhopper
Banned
To be fair I did forget about Gamespot's big coverage thing of it. Fair enough then.
That's true but, maybe even IGN knows there isn't much of a point to cover CoD as much since they know people will still come to the site to look at stuff for it by them, even if its a little. I mean unless Activision tells them to cover it hard. Then again Ghosts wasn't the most well received Call of Duty game, so that probably has something to do with it.
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