So after some research I found that
MSI,
ASUS &
Gigabyte all offer similar 3 year warranties.
Both
ASUS &
Gigabyte only offer one model of the 970 while
MSI offers two, but I'm only going to consider their 4G card.
On Amazon the cards prices vary:
PNY -$329.99 -1178 MHz Boost Clock
ASUS - $339.99 -1253 MHz Boost Clock
MSI - $359.99 - 1279 MHz Over Clock Mode
Gigabyte - $369.99 -1329 MHz Boost Clock
------------------------------
EVGA(FTW ACX 2.0) -$369.99 -1367 MHz Boost Clock
Zotac (AMP Extreme) -$XXX.XX -1355 MHz Boost Clock
As far as I can tell the price of these cards scale with the performance... I excluded EVGA due to their current ACX cooler issues, however it should be noted that they have the best warranty at 5 years if you buy before X day in October (I think).
So logically, since the 970's are considerably cheaper than initially thought, wouldn't it make since to go with the higher preforming card IE: Gigabyte and pay a little more for that factory OC? Plus I hear that Windforce is the best cooler?