Until now, despite knowing the obvious trend for each console, we have had no idea what those ratios are though. Using these numbers (2million PS4 1.6million XB1) for the UK and combining them with current LTD sales numbers from NPD in the U.S. we can then subtract them from the latest worldwide sales estimates and then calculate a concrete sales ratio. For a sales aficionado like myself that is extremely exciting!
PS4 reaches 2m sales in the UK
- Thread starter ShogunDarius
- Start date
Until now, despite knowing the obvious trend for each console, we have had no idea what those ratios are though. Using these numbers (2million PS4 1.6million XB1) for the UK and combining them with current LTD sales numbers from NPD in the U.S. we can then subtract them from the latest worldwide sales estimates and then calculate a concrete sales ratio. For a sales aficionado like myself that is extremely exciting!
Jimmyfenix
Member
Even though ps4 has had some retailers price cut promotions the xbone promotions have been insane. I have to wonder how low they are willing to go.
So many consoles, so few games.*
*
Based on what information?
*
Aside from the couple hundred or so it appears to have available on the store obviously
Based on what information?
Japan is currently at 1.4M, France was at 1.1M at the end of 2014. So yeah, it's probably in that order.
The 11 million number was "Sold In soon" around holiday time and we know for a fact that retailers are still working to sell off their ACU shipments from the holidays. It doesn't seem far fetched to me at all to say they are likely at about 12 million sold through at this point.
Komputerwelt
Member
UK is still price sensitive, and Xbox is a strong brand here. SCEE fought hard for those 2m units, with regular price cuts and/or bundles to counter MS' moves with XB1.
Well, We won't be able to be that accurate as there is a lot of missing data and we don't have a concrete sell through number for the X1. All we can do is create a baseline for X1 sell through and compare that to PS4 sell through figures.
We know the US:RotW ratio for PS4 if we take NPD numbers up until an including February and the 20.2M sell through number as of the beginning of March.
What was the NPD LTD for PS4 at that point?
Grimgrillz
Banned
I live in the UK our biggest retailer GAME has it's biggest store here in London. If you you go to purchase a PS4 and you're outside the typical gaming demo and look susceptible to persuasion they give you a hard sell for the XBO instead. I have seen it numerous times and it's painful to watch. I've only seen that in GAME but also supermarkets here like Asda regularly go out of stock for PS4.
That whole thing about UK being XB land died with this generation started. XB still has a presence here but nowhere near the grassroots surge of PS4 being the go to for next gen gaming. Obviously this is all anecdotal and just what I've seen, personally. But I think it'll be a while before MS announce the same number. If they (XBO) don't reach 2 million in 2015 I wouldn't be surprised.
You're right but his allows us to update our numbers and recalculate the ratio estimate to see if it has changed substantially. It also allows us to do a U.S.+UK ratio which, to my knowledge, has been heavily reliant on estimated sales in UK up to this point.
Baseline sales ratio estimate will be better than what we have now though. It's useful painting a more accurate picture of sales worldwide. Something that MS has made incredibly difficult to do for their console so far this gen. The new information out of UK makes our estimates just a bit more accurate.
Ok, thanks.
John Bender
Banned
Crazy that germany overtook japan (released a bit later, I know).
Would be awesome if germany could overtake the UK.
DO IT, GermanGAF! >
dead monkey uk
Member
It is amazing how much wrong can be in one sentence.
US 6.85
UK ~1.6
Germany 0.38
France 0.42 (December)
Rounding up, that's 9.3M. 2.7M+ in the remaining countries seems rather high. Especially with Japan standing at 50k and many other countries traditionally having a strong bias towards PS.
Neff
Member
In addition, I know plenty of guys in the UK who are happy to go with Xbox simply because it's Xbox, or because it's not Playstation, regardless of price, or power. In fact, several gamers I know have been genuinely surprised when I tell them that PS4 is more powerful than XB1, or that it has the larger install base. Xbox also seems to be known as the home of COD's pro scene here, too.
Sony will continue to dominate, there's no doubt (unless MS goes full-on kamikaze with losses), but Xbox has built itself a surprisingly strong reputation in the UK which continues to endure.
thelastcrusader
Banned
Wtf?
Also wasn't the Europe as a whole always Sonyland?
Neuromancer
Member
You're right that is substantially higher than I suspected in ROTW for XB1 maybe 12 million LTD estimate is too generous. What are the most reliable estimates for XB1 WW LTD at this point?
20.2+ sold-trough as of March 1st.
I'm pretty sure ( i'm not the only one ) that PS4 crossed 22 mil. sold-trough WW. It's May now.
isn't the 3.5m combined number from the same site that said Sony had sold in 22.3m consoles, so maybe the 3.5 was also sold in not sell through as per the 22.3m figure they got wrong?
"The figures are disappointing, particularly in the face of a rapidly rising install base for Xbox One and PS4. Combined, the two platforms have sold almost 3.5m units in the UK so far."
http://www.mcvuk.com/news/read/is-bundling-killing-software-sales/0145562
"Overall, the PS4 has now shipped 22.3 million units globally."
http://www.mcvuk.com/news/read/ps4-...laystation-annual-profit-up-to-261-5m/0148801
"The figures are disappointing, particularly in the face of a rapidly rising install base for Xbox One and PS4. Combined, the two platforms have sold almost 3.5m units in the UK so far."
http://www.mcvuk.com/news/read/is-bundling-killing-software-sales/0145562
"Overall, the PS4 has now shipped 22.3 million units globally."
http://www.mcvuk.com/news/read/ps4-...laystation-annual-profit-up-to-261-5m/0148801
1st Course
Member
PS4 crowned fastest selling home video games console in Australian history
http://au.playstation.com/home/news...me-video-games-console-in-Australian-history/
PS4 Wins the Home Console Race for 2014 in NZ
http://www.thosegamers.com/ps4-wins-the-home-console-race-for-2014-in-nz/
Well, Brazil it is then lol. Too bad there are no official numbers, anyway the gray market is much bigger and there is no way to track that.
Sounds like run-of-the-mill brand zeal to me tbh.
Chocolate & Vanilla
Fuck Strawberry
I'm an ecommerce consultant and part of my job is to survey and analyse the customer bases of my clients. I have clients among a range of industries including electronics and "Lifestyle Goods" and from what I see when it comes to these kinds of products, customers weigh the quality or perceived quality of a product against it's price to determine whether they make a purchase. It's actually only a very very small percentage that would look at a console at £299 and one at £329 or whatever PS4 is at and make a buying decision purely on that basis without further investigation as to why one is more than the other. Now in this case for many that investigation comes down to ask the guy behind the till, or being informed by a relative but there is still a value calculation that takes place. Bang for your Buck so to speak.
This is true for most industries and only changes when you start looking into select other industries e.g fuel where price becomes a much greater factor as perceived differences in quality between gas providers for example are considered negligable. This would be an example of a price sensitive industry. Where the providers and products are generally considered of equal quality and so price becomes the absolute deciding factor.
Now, I would say that the perceived value is actually very close right now between the two consoles thanks in part to the XB1 being available at a lower price ( though it seems not low enough for the value propostion to have changed in it's favour) but I just wanted to show how the term "Price Sensitive" is not appropriate and "Value Concious" is much more accurate as they are not the same thing.
Edit: Sorry if that "I'm an ecommerce consultant " line makes me sound like kind of a dick.
Sorry for being a little off topic.
>-Baron-Spamedi-<
Member
People in the UK have good taste in video game consoles. Does Chart Track have any totals for the other next gen systems?
I would buy that. Espescially if it played the James Bond theme when you ejected a disc.
Amazing to think its nearly half the price it was at launch (obviously removing Kinect helped) within 18months of said launch. Seems £50 splits the lowest XO and PS4 price currently - just like their RRPs
I think 12million is realistic, its nearer that than 11million - too much mental gymnastics to qualify that though!
ps3ud0 8)
That seems to contradict GAME
MCV: 24th Feb 3.5M
GAME: 24 March 3.3M
Is MCV using shipped numbers perhaps?
Edit: ah, the numbers Game stated in March were from January.
Trojan
Member
The timing in which PS does their sales/milestone announcements - kind of a drip feed that seems to happen about once a month - has really kept their marketing momentum up during the "slow months" of the year. They are definitely learning and I think they do the best out of all the console companies with this.
Also helps when you have some indisputably great sales to report
Neff
Member
It no doubt is. But it's there and you have a large community of gamers standing their ground despite PS4 offering the better deal and taking the lead.
360 managed to dig itself in the UK pretty deeply.
Clarkus Darkus
Member
People in the UK have good taste in video game consoles. Does Chart Track have any totals for the other next gen systems?
I would buy another PS4 if it looked like that and came with The Getaway.
Their source for both numbers would be different, with the first one being Chart-Track that only deals in sell-through numbers like NPD does.
TBH I've never fully bought into the idea UK was Xboxland last gen. Both consoles were strongly advertised throughout and if you actually factor in early 360 launch I'm not sure they were that far apart.
Don't get me wrong 360 was more popular but it never felt to me in UK (nor from the data) that it truly dominated.
The final split I remember seeing was around 61 to 62% for 360 and 39 to 38% for PS3 (from Nintendo material shown here on GAF). Now that looks good for 360 but it includes two extra holiday periods of training plus around 16 extra months of sales. Factoring in PS3 "lost sales" compared to this gen I'm suspicious that the underlying weekly averages, while definitely favoring 360, were closing than many assume. If they'd launched more or less same time (as with PS4 and XB1) then the final split would clearly have been closer, say 55% to 45% for 360. A good win but hardly dominant and with plenty of room for PS brand.
In the end I think UK buys both brands pretty well and who "wins" is driven by price, deals and perception. Right now while PS4 is doing great in UK for example the XB1 is clearly selling okay with a likely ratio (if I read other posts correctly) of around 1.25 to 1.3 advantage for PS4.
I just don't think UK, PS2 gen aside, has ever been Sonyland or Xboxloand since PS3/360 launched. Both can sell well here, as with US, and both seem to be selling well enough both HW and SW from what I can see in charts.
I'd love to see someone from sales GAF actually estimate what the final split PS3/360 would have been if they launched same time and PS3 got those additional 16 months or so plus a couple more holidays. That would give an interesting view into the true underlying demand for each vs the actual results that include an artificial (i.e time to market induced) lead.
John Bender
Banned
It's dead, Jim!
8.8m -Xbox 360 December 2005
5.8m -PS3 March 2007
Ltd
The PS3 certainly did ok by selling a million each year in its first few years but sales dropped off. Xbox 360 started off slow and took off Shortly after the PS3 came out.
Ultimately the 360 always remained ahead of the PS3 .
OMG LOL!
Trust me. I'm a PhD
Member
That is a lot closer than I would have guessed. You know, that PS3 was a scrappy son of a bi*ch wasn't he?^^
Grimgrillz
Banned
You make it seem as if PS4 is struggling here. If PS4 had to fight hard to reach 2 million (a statement I find completely inaccurate) then what the XBO had to do to create sales simply can not be defined.
But for the wider audience I want to put it in context via amazon sales which tend to show trends. In the UK amazon adds "days listed" to the top 100 section. The PS4 has been inside the top 100 for 706 days.
Since May 29 2013
The top selling XBO sku in amazon right now has been in the top 100 a total of 5 days and that's due to a recent promo. I know that both of our views on the matter is anecdotal and perhaps London is more geared towards the PS4 as opposed to where you live but PS4 has been coasting where as some stores stop short of bundling in a new kitchen sink to move XBO units here.
We know the XB1 LTD in the US is ~6.84 million. And if we estimate its LTD to be ~1.5 million in the UK by the end of March, we get 8.34 million in two of its biggest territories. Slightly less than 3 million seems about right for ROTW, so that would put sold through numbers at ~11.25 million. This would be my prediction.
Cynn
Member
Brazil doesn't care. They kept the Master System alive during the NES domination era. Why not Xbox?
Chobel
Member
Now that I think about it:
January 24th 2015: 3.3m
February 23rd 2015: almost 3.5m
So 200K consoles sold in one month? That sounds way too big considering that February and January are slow months.
Sir_Crocodile
Member
I should point out there are 4.4 million more people in the UK now then at this point in the PS2's life, and the PS2 launched at an inflation corrected £451.46.
It is still very impressive given the shift to mobile, but those factors will have had an effect.
wapplew
Member
Shall we say, the ratio about a nose?