While I am glad I was able to get a founder's edition 1080 (would've had a system with no vid card and broken onboard video otherwise), I'm glad I went with EVGA for mine, since it looks like I can use their Step-Up program to, well, step down to one of the cheaper non-founders 1080s, likely the classified or an OC version once they are available. Will only end up costing me a little extra in the end, small price to pay to be able to keep using my system during med school exam studying (yea, definitely needed a 1080 for that).
EVA said on Twitter that the Classified and FTW won't be offered on Step Up, only the base ATX3 and SC.