Ubisoft's presser wasn't that bad, though it ran too long for its own good. Is it just me, or did it feel redundant to:
1) dim lights, show trailer of game.
2) have devs come out on stage, say title of the game, explain why they're excited about the project and why we're going to be excited about project, etc.
3) show in-game footage, cut to audience reaction, display hashtag, preorder incentives all the while listening to cringe-worthy babble between co-op people rehearsing tactics "Tango Down"
4) have Aisha ask questions, display enthusiasm for title, mention a little joke about foreign accents being cute
5) display another trailer of the game we could easily catch on youtube, of a game we just watched for 10+ minutes
6) exit off stage, light comedic effect, joke
repeat