Hohenheim
Member
Please no..
The exclusivity thing is just silly at this point.
But hiring Bluepoint, as you also wrote, would be a cool thing
And rename them Greenpoint !
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You are Asha Sharma. How do you save Xbox?
- Thread starter Windom Earle
- Start date
The exclusivity thing is just silly at this point.
But hiring Bluepoint, as you also wrote, would be a cool thing
And rename them Greenpoint !
Tertullian
Member
What is this "save Xbox" you speak of? You mean "manage the decline and help move more and more resources to AI"?
Unknown?
Member
I honestly can't see Nadella going forward with Magnus with how terrible the division is doing.
riko
Member
I honestly think this is exactly how it will go. There may be token gestures early in her tenure to signal otherwise, but this is the inevitable future bringing on the COO of Instacart signals.
Fret Runner
Member
The Pandora's box of releasing on other platforms is something that is open and can't simply be closed now so that fanboy copium has long since jumped out the window. I'd say their best bet would be trying to make a handheld PC steamdeck rival and focus on that side of things hardware wise, please the higher ups by using windows crap they demand to get them off your backs for little bit then when it comes to games just bite the bullet and embrace relasing games on everything.
Though, to be honest, I think it's too much of a sinking ship at this point so best to try and get into shallower/less risky waters in hope of surviving when it fully goes under.
Though, to be honest, I think it's too much of a sinking ship at this point so best to try and get into shallower/less risky waters in hope of surviving when it fully goes under.
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Fbh
Member
Xbox is dead.
I'd focus on making a profit as a third party publisher on PC, Playstation and Switch.
I'd try to revamp some studios like Bethesda and Obsidian.
Maybe soft reboot Halo and launch a new saga that newcomers can easily hop in.
Keep Gamepass around on PC
Try to really polish and improve the Xbox Fullscreen Experience on PC
Maybe move COD into a 2 years release cycle.
I'd focus on making a profit as a third party publisher on PC, Playstation and Switch.
I'd try to revamp some studios like Bethesda and Obsidian.
Maybe soft reboot Halo and launch a new saga that newcomers can easily hop in.
Keep Gamepass around on PC
Try to really polish and improve the Xbox Fullscreen Experience on PC
Maybe move COD into a 2 years release cycle.
Gamer_By_Proxy
About to beat off
He's passionate about games. Wants to have a development studio. And has the funds to really make it work.
mayham2199
Member
Amazing that people here still think this subscription thing works. Mainstream doesn't want to pay $30 a month for gaming. They didn't want to spend $20.
They need to get rid of gamepass and go back to people buying games and pulling in 30%.
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reinking
Gold Member
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vaibhavpisal
Member
Nah, am fine with what they have going now. Option to subscribe.
Its $30 so less cannibalisation of game sales. But useful when I need it.
adamsapple
Or is it just one of Phil's balls in my throat?
Acquire playstation
Acquire nintendo
Acquire nintendo
Killer8
Member
As Eminem said in Till I Collapse: "And when your run is over, just admit when it's at its end"
There is nothing they can do to try and recreate what Xbox once was. It's too far gone and resurrecting a console war, even if they somehow won it, would be a pyrrhic victory burning billions of cash and harming studios.
I think their current approach is the correct one from a business POV:
- Everything is now 100% multiplatform. They will make way more money selling to a pool of half a billion players versus a pool of like 30 million.
- Owning Activision Blizzard is basically owning a money printer (*as long as they don't meddle with it too much).
- Do premium hardware releases for the fans who still really need an Xbox branded piece of kit, but which is really just a PC wearing a console UI skinsuit. I think this may even find some market appeal as a pre-built for all the PC gamers who are being fucked by the RAMpocalypse.
- Game Pass subscription service should continue, but maybe scale back the ambition to reduce costs. I don't think another price increase is feasible. If anything it needs to come down if they stand any chance of reaching the 100 million subscriber number they want. They also need some way of getting a cut-down version, perhaps with only first-party games, onto PlayStation. Services like EA Play or Ubisoft+ are on PlayStation, so no reason this cannot work.
- They need to revitalize Halo Studios and get that series back on track. Halo used to be gigantic. There is no reason why it should not be able to do COD/BF numbers.
There is nothing they can do to try and recreate what Xbox once was. It's too far gone and resurrecting a console war, even if they somehow won it, would be a pyrrhic victory burning billions of cash and harming studios.
I think their current approach is the correct one from a business POV:
- Everything is now 100% multiplatform. They will make way more money selling to a pool of half a billion players versus a pool of like 30 million.
- Owning Activision Blizzard is basically owning a money printer (*as long as they don't meddle with it too much).
- Do premium hardware releases for the fans who still really need an Xbox branded piece of kit, but which is really just a PC wearing a console UI skinsuit. I think this may even find some market appeal as a pre-built for all the PC gamers who are being fucked by the RAMpocalypse.
- Game Pass subscription service should continue, but maybe scale back the ambition to reduce costs. I don't think another price increase is feasible. If anything it needs to come down if they stand any chance of reaching the 100 million subscriber number they want. They also need some way of getting a cut-down version, perhaps with only first-party games, onto PlayStation. Services like EA Play or Ubisoft+ are on PlayStation, so no reason this cannot work.
- They need to revitalize Halo Studios and get that series back on track. Halo used to be gigantic. There is no reason why it should not be able to do COD/BF numbers.
dragonyeuw
Member
I agree. And putting it on their partners to make OEM 'Xbox' devices( like the Xbox Rog Ally) is probably not gonna be a thing either because these companies are also looking at the viability of releasing these niche devices in the current 'market conditions' environment.
DonkeyPunchJr
World’s Biggest Weeb
First step to save Xbox is to remaster some niche 7/10 JRPG from 20 years ago.
xanaum
Member
Convincing the top decision-makers to sell the Xbox brand to another company that actually understands it and keeps it away from Microsoft's market philosophy.
You can be sure that's the only way to save Xbox.
Either way, that woman is probably in that position just to dissolve parts of it, cut the money flow, and maybe shut the whole thing down.
You can be sure that's the only way to save Xbox.
Either way, that woman is probably in that position just to dissolve parts of it, cut the money flow, and maybe shut the whole thing down.
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Nicktendo86
Member
I mean if it was me I'd just go back to basics, end or severely reduce game pass, stop publishing games on other platforms, concentrate on a library of exclusive games to entice people.
But Microsoft are not interested in the videogame business, they just want a platform for their services.
But Microsoft are not interested in the videogame business, they just want a platform for their services.
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memoryman3
Member
If people still subscribe for $30 then the service is working fine no? Or people would just opt to buy the games at $70-$80
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PSbigfan
Member
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poppabk
Cheeks Spread for Digital Only Future
Honestly stay the course, but put a firmer grip on developers - force them to make crowd pleasing games rather than trusting the creatives. Release just a low volume, high end hardware product. Make better software on PC. Gamepass would be a lot more appealing if it wasn't a clunky mess.
They have $20+ billion in revenue currently, they need to make changes before a significant portion of that starts to dry up.
They have $20+ billion in revenue currently, they need to make changes before a significant portion of that starts to dry up.
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Panajev2001a
GAF's Pleasant Genius
/copilot tell me how I can make money for MS while convincing the green rats I am doing it to attack the blue ponies for the grace of Xbox consoles?
Wilhelm_85
Gold Member
You mean Xbox 420. Fully embrace that early 2000s gamer bro culture.
IDKFA
I am Become Bilbo Baggins
My God.
I thought the purpose was to save Xbox. Not make Microsoft bleed hundreds of millions of dollars.
EverydayBeast
ChatShitGPT Alpha 0.001
Rally back exclusives, Xbox live took a beating, a major mission to being exclusive, hire talented developers, follow up the Series X/S with only one console, surrender game pass model for basic, simple Xbox live, with a base plan being free multiplayer.
Windom Earle
Banned
They are used to it.
peish
Member
i dont think she is here to save Xbox. But to transform the division with AI gaming shit. I dont know how that will look like, but i bet she will try to tag "AI" unto anything possible.
How did she perform at all her older roles?
I dont know how she got jettisioned into Xbox, what's her qualifications? Does that not matter any more at MS?
How did she perform at all her older roles?
I dont know how she got jettisioned into Xbox, what's her qualifications? Does that not matter any more at MS?
thicc_girls_are_teh_best
Member
I'm not doing someone else's job for them, for free.
Nice try.
If they cancel Magnus, they could still just license the chips out to OEMs to include in various devices those OEMs make, with or without Xbox branding. So it's not a complete loss on that front.
But anyways, yeah in terms of how to "save" Xbox hardware-wise I've already talked about that in-depth a long while ago, back when initial rumors about the new hardware were surfacing. So I'm not really interested in repeating those, especially considering they don't have the people in place anymore who would make that happen. All I've seen from Asha so far is strong "How do you do, fellow kids?" energy, to try seeming relatable, but that doesn't work unless you've got results proving you deliver.
And unfortunately for her, none of her prior experience is gaming-related, so she's starting off from behind as-is.
Nice try.
If they cancel Magnus, they could still just license the chips out to OEMs to include in various devices those OEMs make, with or without Xbox branding. So it's not a complete loss on that front.
But anyways, yeah in terms of how to "save" Xbox hardware-wise I've already talked about that in-depth a long while ago, back when initial rumors about the new hardware were surfacing. So I'm not really interested in repeating those, especially considering they don't have the people in place anymore who would make that happen. All I've seen from Asha so far is strong "How do you do, fellow kids?" energy, to try seeming relatable, but that doesn't work unless you've got results proving you deliver.
And unfortunately for her, none of her prior experience is gaming-related, so she's starting off from behind as-is.
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chromhound
Member
Hire business people that love video games
lughnasadh123
Member
Can't put the toothpaste back in the tube. All they can do now is not fuck things up any worse than what's done.
Moriarty1889
Member
Agree 100% with all the points you made. Especially the DEI shite in games, keeping games exclusive again and abolishing Gamepass which lead them to the situation they are in now.
PlayStaytion
Member
How about doing nothing like Gabe? cause it's not just his game on the playing field.
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Iced Arcade
Member
- Lower gamepass back to an acceptable price and focus on amount of subscribers rather than amount of dollars per user.
Simple 2 tier system for gamepass.
A - day 1 library, cloud saves, cloud gaming, discounts.
B - lower price, games 1 month after release.
- Eliminate online subscription for multiple and subsidize with ad revenue, ad at the start up of a game and or the end of.
- Lower developer licensing fees for software compared to the competition.
- Lower game prices and focus more of volume sold.
- 1st party games being 1st party games.
- focus on tent please let franchises, shuffling IP's through various teams. Ex let ID make a halo
Simple 2 tier system for gamepass.
A - day 1 library, cloud saves, cloud gaming, discounts.
B - lower price, games 1 month after release.
- Eliminate online subscription for multiple and subsidize with ad revenue, ad at the start up of a game and or the end of.
- Lower developer licensing fees for software compared to the competition.
- Lower game prices and focus more of volume sold.
- 1st party games being 1st party games.
- focus on tent please let franchises, shuffling IP's through various teams. Ex let ID make a halo
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DEAD ORIGINAL
Member
What was great with OG Xbox was it was for the hardcore gamers and Halo was so good I bought an Xbox because of it, and then 360 early days the blades OS was slick and gorgeous get back to that.
spookyfish
Gold Member
Hire someone under me who understands gaming and consoles and take credit for their successes.
I assume you're referring to Xbox as a console/hardware manufacturer, because Xbox is currently the world's largest publisher and isn't going anywhere.
So, regarding the hardware premise, I think Magnus's idea makes totally sense, and fits with the situation of a Xbox multiplatform and Windows gaming in the same ecosystem
1- Specialization: Accept your place in the market, which you've reached through your decisions.
Perhaps the Xbox "console" now belongs to be a hardcore premium product. To be, for example, a technological benchmark reference against the "competition" from which you need to differentiate yourself.
Do it well, and you'll have a hardcore user base that will generate continuous revenue, long-term subscribers, and along the way, you can recover brand image, keep Xbox in the conversations on forums and social media, and be a referencial product for users and also devs and Studios.
A 10% market share built entirely by hardcore fan players is a continuous and healthy source of income that you add to the income of your games on all platforms.
- A well-executed strategy that is maintained for years. People need clarity, unlike the 180-degree turns of the last two years.
- Marketing: This strategic execution also requires investment in marketing tailored to that strategy and a presence across all media, not just Twitter and Instagram. Ideally, Greenberg should be fired and replaced with someone competent.
- Boost the ecosystem with a flagship OS to attract more casual users through devices like handhelds, Xcloud TV, while simultaneously strengthening Windows Gaming, the Xbox Store, Game Pass, etc., in the face of the Steam OS's advance.
As I always say, Xbox's problem has generally been the disastrous execution of strategies. Having a great product and ruining its potential with bad ideas or ideas that were too far ahead of their time. Certainly, with the resources and potential, they have everything they need to be in a different situation.
So, regarding the hardware premise, I think Magnus's idea makes totally sense, and fits with the situation of a Xbox multiplatform and Windows gaming in the same ecosystem
1- Specialization: Accept your place in the market, which you've reached through your decisions.
Perhaps the Xbox "console" now belongs to be a hardcore premium product. To be, for example, a technological benchmark reference against the "competition" from which you need to differentiate yourself.
Do it well, and you'll have a hardcore user base that will generate continuous revenue, long-term subscribers, and along the way, you can recover brand image, keep Xbox in the conversations on forums and social media, and be a referencial product for users and also devs and Studios.
A 10% market share built entirely by hardcore fan players is a continuous and healthy source of income that you add to the income of your games on all platforms.
- A well-executed strategy that is maintained for years. People need clarity, unlike the 180-degree turns of the last two years.
- Marketing: This strategic execution also requires investment in marketing tailored to that strategy and a presence across all media, not just Twitter and Instagram. Ideally, Greenberg should be fired and replaced with someone competent.
- Boost the ecosystem with a flagship OS to attract more casual users through devices like handhelds, Xcloud TV, while simultaneously strengthening Windows Gaming, the Xbox Store, Game Pass, etc., in the face of the Steam OS's advance.
As I always say, Xbox's problem has generally been the disastrous execution of strategies. Having a great product and ruining its potential with bad ideas or ideas that were too far ahead of their time. Certainly, with the resources and potential, they have everything they need to be in a different situation.
AtomicStarving
Member
There's nothing to be saved.