Nintendo on E3: "..announcements in a new way that we have not tried before"

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Updated translation again:



In the past, we have announced new titles at Investor's Meetings and then uploaded videos onto the internet, but with new methods like Nintendo Direct, that we have now, we believe that we are able to provide more appropriate and effective information separately to people from different standpoints and interests [gamer, investor, etc].



First, we have decided not to hold a large-scale presentation where new news is presented to a general audience from all over the world as in previous years. Instead, we are planning several smaller events for software targeted at the American market. One of these will be a closed event for distributors, and another will be a closed event for the Western press. I did not appear in last year's E3 presentation, and I do not intend to appear in these events either. Apart from these closed events, during E3, we are deliberating how to deliver game information to those at home using new methods, so we will announce further plans later.

Including those of you here today, for the people of Japan, we will be using direct communication, with things like Nintendo Direct, during E3 and at the same time as overseas to announce our plans and information regarding titles releasing in Japan, so please look out for more information.


In clear words:

No E3 conference.
So they're going to go head to head with their own show against where they would usually be during E3?
 
There's been no indication Nintendo is skipping E3. They expressly say several times they are going to be there.

They are saying they probably (definitely?) are not having one big press conference and are instead doing a bunch of different ones throughout the week that resemble press events more.
Quiet you! You're spoiling my fun.
 
Not sure how I feel about this really.

I mean E3 conferences are always fun to watch.

But also kind of dull at times. if they can give us a 45 minute, content packed Nintendo Direct... that'd be godly.

I guess I'd still prefer a live presentation, just for the E3 spirit. But I care most about the content.
 
For what its worth, earlier this year, Iwata did say that there's still some unannounced titles for a planned 2013 release and this came after January's Nintendo Direct.

Things we've heard so far indicate Wii U Western projects being cancelled en masse. Where was that said, some European conference I think. Gaf made a few threads on it.
 
It really doesn't matter. There's the internet now, so I could care less how we get the information. Sounds like at E3 they'll have multiple Nintendo Directs.
 
But also kind of dull at times. if they can give us a 45 minute, content packed Nintendo Direct... that'd be godly.

I guess I'd still prefer a live presentation, just for the E3 spirit. But I care most about the content.
True some do drag on at times.
 
Western will get mad because Nintendo will have a Nintendo Direct instead of a E3 conference?

Even Microsoft doesn't care for E3 anymore.



Most likely huge Nintendo Direct.

My one real concern is their image. E3 is a global GAMING event. Im concerned about them retreating from a conference where they have everyone's attention and holing themselves up in their Nintendo "Preaching to the Choir" Directs that only fans will be paying attention to.

Not to mention I'll be incredibly skeptical of the opinions of any press that get invited to play the software at these special events.

One positive of the E3 format is that everyone at the show gets a chance at your games, which usually results in more varied and objective opinions fed to us, the consumers.

Nintendo hording info on their products for these special events reeks of them trying to control the dialogue a bit too much.

But we'll see.
 
I think the logic here is that the conference was trying to appeal to 4 groups at once:

1. Gamers
2. The Press
3. Retailers
4. Investors

who all have very different expectations, needs, and wants about information. A gamer is less interested in sales charts than a retailer, for example.

So, rather than trying to cater to all four at once, they're splitting up the events in the hope of catering more directly to everyone.

1. Game information/announcements for Gamers via internet/NDs
2. Experiences & demos for the press, plus a specific closed event
3. Closed event for Retailers
 
Honestly, I'm not upset by this. The Nintendo Directs themselves have proven to be working, both as a means to generate hype for consumers and to also reveal a stream of Nintendo information close to every month.

Remember all the years prior to Nintendo Directs? The best we could hope for news from Nintendo themselves about their upcoming games, or newly announced ones, outside of E3 were GDC, DICE Summit (for a little while), and one other outlet that escapes me.

Other than that, we got information that trickled out slowly. Since the Directs have started, we have a wealth of information that otherwise would have been saved for E3 instead if Directs didn't exist. Only for us to be then left in the dark in the summer until their supposed Fall conference(s).

Which brings me to my next observation: the Directs seem like an evolution of the Fall conferences Nintendo have done in the past (excluding the beginnings that included sales data and statistics). People seemed to like the Fall conferences (generally). So Nintendo decided to take it a step further and take advantage of the popularity of streaming resulting in Nintendo Direct.

This makes me wonder though what the purpose of them being at E3 will be, other than playable demos of their games. And, more importantly, how E3 will matter to the average consumer if there's no conference this time around. Will we get the same playable demos? Or just videos of the demos? I mean, the press can pretty much get footage of the demos anyway so...

This next month will sure be interesting....
 
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