That's one possible perception. If press runs with it, the effects would be negative. It almost comes off as cowardly.
On the other hand, Nintendo is exceptionally confident in its Direct method of delivery. The company feels that it has enough reach, and will target certain key members of the press to carry the torch for them in its intimate press event during the show.
If Nintendo fans and the company are right, mainstream press coverage is overrated and won't have much effect as more targeted and handpicked coverage. The Nintendo Direct events will be advertised heavily by Nintendo and the Internet will be the company's greatest weapon. If they're wrong, it could be another holiday season where the U in Wii U stands for Ugly, or Unwanted. We'll have to wait and see.