Nintendo ditches main E3 conference, still there with games, press events, N-Direct

That's one possible perception. If press runs with it, the effects would be negative. It almost comes off as cowardly.

On the other hand, Nintendo is exceptionally confident in its Direct method of delivery. The company feels that it has enough reach, and will target certain key members of the press to carry the torch for them in its intimate press event during the show.

If Nintendo fans and the company are right, mainstream press coverage is overrated and won't have much effect as more targeted and handpicked coverage. The Nintendo Direct events will be advertised heavily by Nintendo and the Internet will be the company's greatest weapon. If they're wrong, it could be another holiday season where the U in Wii U stands for Ugly, or Unwanted. We'll have to wait and see.

I'd figure that the mainstream press will be invited anyway. That's what the press event is for. For everything else they'll use press releases with screens, videos and PR text anyway.
 
Nintendo Direct videos have the same basic effect as E3. It's all about the hype and anticipation of what's coming next, and at the end of the day we still view it online via a stream.

This way we just get bite-sized announcements spread evenly over the year, rather than having everything lumped into one giant banquet. I don't mind that too much.

That being said... this year is set to be my very first E3 (hailing all the way from London). I got unlucky with the timing of this switch-up, but the exhibitions might still be interesting.
 
Wait, does Nintendo legitimately think that doing small press events and Nintendo Directs are going to get their products into the consumer's eyes? I don't know any people apart from hardcore gamers/fans that watch Directs. Meanwhile I know tons of friends who only get gaming information from E3 conferences (either on TV, streams, consoles, or exerts on YouTube). The audiences of Nintendo Directs vs E3 are completely different in terms scope.
The E3 Direct will be linked and talked about and re-uploaded in all the same places that let those people know about the E3 conferences... It's still all part of the same event.
 
Like it or not E3 is the biggest event in the industry especially this year since Sony and MS will focus on their next gen offerings and Nintendo not being there (no press conference) shows nothing but lack of confidence within the company.
 
I know that Nintendo was very successful with their shovelware and Mini game collections in the Wii days but that´s not really the point here. I am talking about real games.

Even games like mario galaxy outsold anything sony put out that isn't GT.
 
The E3 Direct will be linked and talked about in all the same places that let them know about the E3 streams...
Will it be streamed on game websites (GT, IGN, Gamespot, Kotaku, etc, etc) or played on TV? Nope. Having a single stream that is separate from all of the others instantly makes it lose views and importance (to most people) compared to every other E3 stream. It just won't have the same impact as an actual press conference that's aired everywhere.
 
Nintendo not being there
They're there.

Will it be streamed on game websites or TV? Having a single stream that is separate from all of the others instantly makes it lose views compared to every other E3 stream.
Their directs have all been on youtube, what site can't embed youtube?

I don't know about TV, I'm sure any channel can choose to broadcast their E3 Direct at a given time just as they can choose to broadcast their E3 conference.

If they will chose to do it or not do it I can't tell you, it hasn't happened. What I can tell you is there's nothing stopping them from doing it, it will be open to everyone.
 
Nintendo apparently thinks no press is good press. I hope they don't get lost in the shadows of major announcement at E3 because frankly speaking, 'mostly' Nintendo fans will be the one, who will be watching most of these Nintendo direct announcements.

I will be looking forward to Sony, Ubisoft and Microsoft conference.
 
No press conference.

Not having a press conference != not being there at all, to be fair. Nintendo will have some sort of presence at the show, with smaller, more intimate gatherings for select press members and retail representatives.
 
Nintendo apparently thinks no press is good press. I hope they don't get lost in the shadows of major announcement at E3 because frankly speaking, 'mostly' Nintendo fans will be the one, who will be watching most of these Nintendo direct announcements.

I will be looking forward to Sony, Ubisoft and Microsoft conference.

All their previous NDs have had press FYI.
 
How's that a smart move? Do you know any gamer not watching 3 big E3 pcs? Because I don't know one. Of course news will make to the media one way or another, it's not quite the same as having all in one place with millions watching. Don't see how you can argue with that.

The effect is entirely 100% the same and likely in a more controlled environment and more tastefully done.

Nintendo fan boys or people even remotely interested in Nintendo will watch their small e3 meetings on the internet. Casual fans did not watch E3. It is during the day when people are working. All that news will arrive to these people in the same way.

Most of these conferences are just shit anyways. Smart glass, wonderbook, mr caffiene, Ravi Drums, big tittied dancers. 599 us dollars. RIIiIIIIIDDDDGGGEEE RAAACEEERR!

Part of the fun of E3 is to see how awful the conferences can be so there is clearly a problem with the format.
 
The reality is that Sony delivers a steady stream of high quality, diverse video games, while Nintendo has brought us jack shit in the last few years.

That is your reality. The last Sony game I felt the desire to play was God of War 1. So my reality is different. See how that works?

I know that Nintendo was very successful with their shovelware and Mini game collections in the Wii days but that´s not really the point here. I am talking about real games. .

oh, nevermind.
 
No press conference.
Oh no, we call it a press event instead of a conference, omg!!!1

They will show what they have to show one way or another. They will show it to the press right there and to us at that time online. The press will report what they saw and played.

If they have good things to show that excite people, they will be talked about and reproduced in all the same places. If not, they won't, just as they wouldn't with a bad conference either.
 
Not having a press conference != not being there at all, to be fair. Nintendo will have some sort of presence at the show, with smaller, more intimate gatherings for select press members and retail representatives.
I know but let's not undermine the importance of that,to be fair.
 
That's some interesting news to wake up to.

I'm really curious on how they're going to show their content this year at E3. A big presser... it's not needed. I mean, MS and Sony leak all their stuff in advance making their pressers a bit useless.
 
Guess they don't have much to show to counter PS4 and nextbox.
It will save them some cash for sure but I don't know if it's good for them in a long run.
 
They trade in their E3 conference for a smaller Nintendo Direct to announce new games? Shame, this could've been their biggest E3 conference in years with new WiiU and 3DS games.
 
The writing was on the wall last year when, despite having two chances during E3 to reveal it, they held off on the 3DSXL announcement until a Nintendo Direct a few weeks later. And the Nintendo Direct venue didn't seem to hurt the 3DSXL, as it was still covered by mainstream news outlets.

Plus, it doesn't help that this year they would have had to contend with not one, but two New Console coming-out parties. Unless they brought a lineup consisting entirely of megatons to their conference (e.g. "3D Mario U, Zelda U, Famicom Detective Club U, Startropics U, Pokemon U, Smash Bros 4, X; all releasing this holiday season!1!!1!"), there was no way they could compete with that. This strategy essentially lets Nintendo side-step the E3 conference horse race, while still being able to get the whole news/announcements/previews thing into the mainstream press during the same time period.
 
Yes, Nintendo has not released a single game of worth in the last few years on any system.

sureok.gif

Look at the last few years of the Wii an the first year of the WiiU, that´s all you need to know about Nintendos console output. I absolutely don´t care about handhelds, but it´s not like they did anything special or innovative on the 3DS so far.
 
I know but let's not undermine the importance of that,to be fair.

It's Nintendo's gamble that big press conferences are no longer applicable, especially with the apparent runaway success of the Nintendo Direct program. Nintendo now controls 100% of what goes on, can do it from any location, and saves money in the process.

If it works-- which I'm not really convinced of at this point in time-- then it sets precedent for other companies to follow suit and Nintendo looks like a group of geniuses. It it doesn't, and sales continue to languish (especially for the Wii U), then it will be remembered as one of Iwata's biggest gaffes in his career.

We won't know the outcome for quite some time.
 
If it works-- which I'm not really convinced of at this point in time-- then it sets precedent for other companies to follow suit and Nintendo looks like a group of geniuses. It it doesn't, and sales continue to languish (especially for the Wii U), then it will be remembered as one of Iwata's biggest gaffes in his career.
Post-E3 sales is the measure on if it's a good or a bad change, really?

It's just a presentation change, it doesn't make people want the Wii U any more than they do if it doesn't have the games they want.

The way they show the content during E3 doesn't mean shit, it's all about what content they're actually making and then eventually marketing.

That would be like people attributing 3DS XL's sales to the Nintendo Direct that revealed it as existing proof that Directs work well already. It would also be silly.
 
It's Nintendo's gamble that big press conferences are no longer applicable, especially with the apparent runaway success of the Nintendo Direct program. Nintendo now controls 100% of what goes on, can do it from any location, and saves money in the process.

If it works-- which I'm not really convinced of at this point in time-- then it sets precedent for other companies to follow suit and Nintendo looks like a group of geniuses. It it doesn't, and sales continue to languish (especially for the Wii U), then it will be remembered as one of Iwata's biggest gaffes in his career.

We won't know the outcome for quite some time.

The thing is, there is nothing wrong with the idea, its the timing really couldnt of been worse.

They should of done this in 2014 when the wiiU was under less pressure.
 
I'm surprised that so many people have deemed this a good idea. What miniscule amount of momentum the WiiU has now been extinguished by Nintendo with this move. Between third parties shifting or outright cancelling titles for the WiiU Nintendo needed to make a power move but this just seems as though they have nothing to show and they know it.

Frankly it's not a proper E3 without a Nintendo press conference. The last two years have seen truly awful Nintendo conferences so I was really expecting them to kick it up a notch this year. Evidently not.

*sigh*

Wait, does Nintendo legitimately think that doing small press events and Nintendo Directs are going to get their products into the consumer's eyes? I don't know any people apart from hardcore gamers or Nintendo fans that watch Directs. Meanwhile I know tons of friends who only get gaming information from E3 conferences (either on TV, streams, consoles, or exerts on YouTube).

This. I can't help but feel that Nintendo know they don't have any 'big guns' to show at E3 and as such they are circling the wagons and appealing to the hardcore Nintendo fanboy.

Expect plenty of HD remakes, WiiU/3DS cross play titles and plenty of retro eShop offerings and no 'AAA' titles outside of the same old titles that Nintendo fans want. Sure a Mario Kart might be cool but non Nintendo fans aren't going to pick up a WiiU for it.

It didn't work for the Gamecube and won't work for the WiiU. It seems that Nintendo are being realistic and as such are scaling back not just their sales forecast for the WiiU but their ambitions for it too.
 
I can read just fine, let's review again.



You clearly state that you watch E3 conferences for the experience.

You give an example about watching an event without giving a shit about the content of said event.

You give an example of intentionally avoiding Nintendo Directs which feature game and hardware announcements without the pomp and circumstance.

You then cap it off by saying that you don't care about Nintendo, and thus don't care about the content on the presentation beyond the showmanship.

2 + 2 = 4

Since you can't read I will try to clarify. I clearly say that I don't care about Nintendo , but since it is E3 (the event) I always watched it, no matter how shitty they all were. Just because it was E3. (Forget Sony and MS I AM TALKING ABOUT NINTENDO). There are so many people that think like I do and if you don't believe me. Let's then use casual gamers that do watch E3 because of THE EVENT feel. Do you really believe they will give a shit about some Nintendo direct nonsense? Well if you want to be that ignorat (something Nintendo fanboys don't lack) be my guest.
 
Sales is the measure on if it's a good or a bad change, really?

The way they show the content during E3 doesn't mean shit if it's not content people will want to buy.

That would be like people attributing 3DS XL's sales to the Nintendo Direct that revealed it. That's not how it works...

Sales is a metric that we use to determine the effect of a change. If you're going to change the rules and the rule change fails to net positive results, you're going to get called on it. Failing to reach a more mainstream audience by shunning convention is a calculated risk. Nobody's buying the Wii U as it is now-- and if sales don't improve significantly by the end of 2013, it's acceptable to point to decisions like this one as poor and ineffectual.
 
Since you can't read I will try to clarify. I clearly say that I don't care about Nintendo , but since it is E3 (the event) I always watched it, no matter how shitty they all were. Just because it was E3. (Forget Sony and MS I AM TALKING ABOUT NINTENDO). There are so many people that think like I do and if you don't believe me. Let's then use casual gamers that do watch E3 because of THE EVENT feel. Do you really believe they will give a shit about some Nintendo direct nonsense? Well if you want to be that ignorat (something Nintendo fanboys don't lack) be my guest.
So, people like you, who don't care about Nintendo watch E3 conference and won't watch E3 Direct. How does this affect them exactly?

You think they're happy you watch them and then don't buy them and will be unhappy when you both don't watch and don't buy them?

Sales is a metric that we use to determine the effect of a change. If you're going to change the rules and the rule change fails to net positive results, you're going to get called on it. Failing to reach a more mainstream audience by shunning convention is a calculated risk. Nobody's buying the Wii U as it is now-- and if sales don't improve significantly by the end of 2013, it's acceptable to point to decisions like this one as poor and ineffectual.
Sales is a metric to judge things like products and advertisements, not things that don't sell anything. E3s most often show things you can't even buy for months. How do you then determine it was E3's fault those things sold bad (or good) vs the effect of the actual product and the actual marketing campaigns leading up and during their actual release? Simple: you don't, lol.
 
Practically, I suspect this will be a good way of doing things for Nintendo. Most importantly because it means they don't need to share the floor with competitors and they control when/how to show their content.

I must admit, as gamer, I'll probably miss the theatre and hype that comes with the big E3 show, although to be fair, the last couple of big Nintendo Directs have more than delivered on that front. But seeing things like the Zelda Orchestra, or AR Pikmin in the audience is always fun. Still, there's always the danger that E3 doesn't deliver (Nintendo 2011, 12) and then you're left waiting for redemption for an entire year.
 
The thing is, there is nothing wrong with the idea, its the timing really couldnt of been worse.

They should of done this in 2014 when the wiiU was under less pressure.

And that's the problem. Given Nintendo's recent trends towards sales weakness, potentially affecting how/if wider audience will receive information about Nintendo's products is a gamble. Perhaps it turns out as well as some here predict-- then Nintendo is vindicated. If not, well... it's going to get ugly.

It's a bold step, I'll grant Nintendo that. But there's a very small margin of error.
 
Wait, does Nintendo legitimately think that doing small press events and Nintendo Directs are going to get their products into the consumer's eyes? I don't know any people apart from hardcore gamers or Nintendo fans that watch Directs. Meanwhile I know tons of friends who only get gaming information from E3 conferences (either on TV, streams, consoles, or exerts on YouTube). The audiences of Nintendo Directs vs E3 are completely different in terms scope.

It seems more like Nintendo knows they can't compete with Sony/MS and are backing into a corner to pretend they aren't competition (which they are). This is only going to make things worse imo. Average consumers are going to know about (or hear from all the E3 buzz) Sony's and MS's new consoles and no one will know what Nintendo is doing unless they actively search it out. .:/
Hey man Nintendo is taking a gamble lets see what happens
 
What else? They had Mario Kart and NSMBWii which were huge but anything else was either on par or below most of the succesful new Sony Ips.
Super Mario Galaxy 1/2
Donkey Kong Country Returns
Brawl
Mario Party 8
Twilight Princess

All sold more then any new Sony IP this gen. The only Sony games that sold more then some of those titles were God Of War 3 and Grand Turismo.
 
Super Mario Galaxy 1/2
Donkey Kong Country Returns
Brawl
Mario Party 8
Twilight Princess

All sold more then any new Sony IP this gen. The only Sony games that sold more then some of those titles were God Of War 3 and Grand Turismo. Their best selling game outside of those two was Uncharted 3 at 3.8 million in sales and all of those games I listed are at +4 million in sales. That's not even counting DS games.

Uncharted 1/2 sold 5 million+, same with LBP.
 
I'm surprised that so many people have deemed this a good idea. What miniscule amount of momentum the WiiU has now been extinguished by Nintendo with this move. Between third parties shifting or outright cancelling titles for the WiiU Nintendo needed to make a power move but this just seems as though they have nothing to show and they know it.

Frankly it's not a proper E3 without a Nintendo press conference. The last two years have seen truly awful Nintendo conferences so I was really expecting them to kick it up a notch this year. Evidently not.

*sigh*



This. I can't help but feel that Nintendo know they don't have any 'big guns' to show at E3 and as such they are circling the wagons and appealing to the hardcore Nintendo fanboy.

Expect plenty of HD remakes, WiiU/3DS cross play titles and plenty of retro eShop offerings and no 'AAA' titles outside of the same old titles that Nintendo fans want. Sure a Mario Kart might be cool but non Nintendo fans aren't going to pick up a WiiU for it.

It didn't work for the Gamecube and won't work for the WiiU. It seems that Nintendo are being realistic and as such are scaling back not just their sales forecast for the WiiU but their ambitions for it too.

I have plenty of friends who own consoles and I can assure that none of them watch E3. I don't believe they are outside of the norm. It isn't as big a deal to the normies as you would like to think it is. Most people are working or in school when these conferences are shown. They pick up the news in drips from the internet.

And you are wrong. Nintendo is showing 3D Mario platformer, Kart, and Smash at E3 at least. Already announced. Albeit in a slightly changed format. Those conferences usually range from boring to offensive. I see no harm in moving on from such an archaic marketing system.
 
Oh, I'm sorry, I thought you were talking about reality and not whatever arbitrary definitions you ascribe.
Apparently you have pretty arbitrary definitions to define a successful franchise as well. No game needs to do Wii Fit numbers to be considered a successful franchise. 2-3 million is enough most of the time. That no one wanted these games is absolutely wrong.
 
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