Sony CEO Kaz Hirai: PS4 is first and foremost a game console
- Thread starter DieH@rd
- Start date
Andronicus
Banned
YES its a game console.
best thing ive seen all day lmao
I said outside of gaming circles (people reading forums,gaming sites).
I received my 2nd e-mail today from them which means millions of people have as well
http://www.xbox.com/en-CA/xboxone/meet-xbox-one
The seed is already being planted, people will start talking about it
They have been just as active if not more on social media
It might not be the message you want to hear but lets not pretend they are sitting on their asses
Shame will be brought. Not sure if names will be though aside from their username.
There is absolutely no better time than now. Please put all of their asses on loud speaker. I'm so exhausted from all of the misinformation and *assumed* viral marketers.
I agree that Sony should be using the "HOME" screen on the PS3 to be advertising the PS4, but I really think they are waiting for E3.
The console will be revealed, they will have shown off the interface and the OS, and dropped their big announcements. I'm hope release date and pricing are revealed, but we know that won't happen.
I think after E3 will see Sony go hard with the ad campaign. They need to.
NoirVisage
Banned
The first thing you see on Xbox LIVE now is the Xbox One.
classic gif
that said, I'm waiting for the the REAL Reveal thread with bated breath.
So what you're saying is that MS are getting the message out to existing Xbox owners and no-one else.
Where as Sony have already taken out full page adverts in national newspapers and used the CL Final (viewed by hundreds of millions of people around the world) to advertise the PS4.
I know which one currently reaches out to more people.
All this is moot really, as I'm sure leading up to launch, MS will out-gun Sony with advertising and marketing. It's one area that Sony have been poor at in recent years, and MS have excelled at.
I don't have my 360 anymore but I assume that MS will begin to advertise it there (?)
I am no longer a LIVE member, I assume it it was for anyone with an MS service (need to go check which e-mail adress it was sent to)
But you do have a point, I did see the ad during the championship soccer match last week, but have seen squat here in Canada
funkystudent
Member
Do it Bish.
SenjutsuSage
Banned
Games, games, games, games, gaming, games, games, videogame, videogame, games, games. Where's the damn TV!? 
Bluekaveli
Member
YES its a game console.
lolololol
THe best thing about this is how it starts off so calm.
Playsation_
Banned
So the PS4 will be a single-minded machine, focused strongly on gaming?
I was hoping for a little - just a little - multitasking, though.
I was hoping for a little - just a little - multitasking, though.
Manmademan
Member
The thread needs to be a sticky, too. not that it needs the help, but that shit needs to be prominent.
i think you live in a special world... outside of gaming circles is you, an old xbox owner?
While Sony advertised PS4 in finals of CL, watched by 700 million people?
What you are saying and what is happening is opposite. It is Sony thats advertising everywhere, and MS only to their own old customers.
I have gotten several emails from Sony on PS4, latest one day before XO reveal. There have been paper ads, google ads, event ads... everything possible.
And it started 100 days ago. Their official reveal video was seen by 29 million people on youtube.
It probably does.
what is confusing me with this noDRM thing is that PS3 already has DRM implemented in every way possible (almost) and it was left to publishers to decide. I know everyone means for them to allow used games, but message is a bit confusing.
Sony practically started online passes.
I assuming thats probably why there is no clarification from them yet... if people asked them to have same drm as PS3, aka "change nothing", then we would likely know answers sooner than later.
famousmortimer
Banned
I don't expect DRM talk on stage. When they are doing hours of PR afterwards though they are going to need clear answers. Or... well, it will be the xbone reveal.
GillianSeed79
Member
Well, for starters, you can actually, in my opinion, see some parallels to the Xbox One's announcement messaging and the PS3's messaging. Part of the reason I was so turned me off by the PS3, despite being a huge PS2 fan at the time, was Sony's positioning the PS3 as a Blu-Ray player first and a gaming machine second. That also drove up the price. I was really angry with the $599 price, because it always seemed like the only reason it was so expensive was because of Blu-Ray. The cynical side of me always looked at that as Sony trying to use the PS3 as a trojan horse to win a proprietary format war for movies and that they were essentially exploiting the PlayStation brand to profit from a feature that gamers really didn't care about. It's especially relevant, since, at the time, we were seeing consumers transitioning more to streaming media like Netflix for movies instead of physical media in the same way that Xbox One's reveal focused so much on television and smart tv functionality when so much of their core audience is moving away from live televison and cable. You can make the argument that a lot of people probably bought a PS2 as a cheap DVD player, but that was at a time when we were transitioning from VHS to a format that provided a vastly better experience and movie rental places were still relevant.
When the PS3 rolled out, people weren't going to buy it for $600 just for better looking movies, especially when there was strong competition from streaming media. It's why, for the most part, 3D HDTV's pretty much failed. Consumers who went out and bought an HDTV a few years earlier at expensive prices - probably the first huge transition in a new TV format adoption since the introduction of color televisions - weren't going to line up to buy 3D HDTV's a scant few years later at prices double what they paid for for their HDTV.
I admitted I was wrong on that front, I saw the ad and mentioned it to my non gaming buddies but I was totally shitfaced because you need to be to watch soccer (football) as it is quite literally the most boring sport on the planet
/runs
shitfaceness was related to Bruins/Rangers game
famousmortimer
Banned
#PS4NoDRM is a shorter hashtag than #PS4SameDRMasPS3 and far less confusing. We understand there will be copy protection.
And I wouldn't read anything into them not talking about DRM right now because they aren't talking about *ANYTHING* right now. A mod posted that he is 90% sure that the PS4 is region free. Is sony admitting that right now? No. They aren't talking about anything. They have absolutely no reason to.
Puppet Shadow
Member
famousmortimer
Banned
You're definitely wrong and definitely right (in that order).
James Sawyer Ford
Banned
Sony and Kaz have it right.
The demographic that is going to pick up a $500 console isn't the same as the demographic that is going to pay $200 for a subsidized phone, or $500-600 for a tablet.
Microsoft is gambling that the markets are similar in the sense that there's somehow a demand for an entertainment device that seemingly does everything. Ultimately though, all of the things the Xbox One does that are appealing to this audience are already done better by phones and tablets, and they have the major advantage of mobility.
It's a huge risk that, in my view, is unlikely to pay off.
Sony's strategy is that the kind of audience that picks up a $400-500 device for their TV is going to be your hardcore gamer. And as a result, they made the system as powerful as possible for a reasonable price target and power footprint, coupled by a very large push by their first party studios.
Microsoft is gambling that their gaming strategy will be "good enough", and that the core will come along for the ride anyway. This is an arrogant view to take, and there's a large danger of them losing out on the marketshare they gained this previous generation.
Must I remind them that one of the primary reasons for the Xbox 360's success was the momentum they established early on by offering a better value-proposition to the core vs. Sony: 1) Cheaper system, 2) Similar Power, 3) Better games library (early on). Sony's system was expensive, sacrificed gaming a bit to brute force Blu-Ray into homes, initially had very few exciting exclusives.
It's amazing how Microsoft has seemingly taken Sony's playbook on how NOT to release a console.
Given that even with all of these advantages, Microsoft is still in third place this gen, they're going to be left behind globally next-gen, IMHO.
The demographic that is going to pick up a $500 console isn't the same as the demographic that is going to pay $200 for a subsidized phone, or $500-600 for a tablet.
Microsoft is gambling that the markets are similar in the sense that there's somehow a demand for an entertainment device that seemingly does everything. Ultimately though, all of the things the Xbox One does that are appealing to this audience are already done better by phones and tablets, and they have the major advantage of mobility.
It's a huge risk that, in my view, is unlikely to pay off.
Sony's strategy is that the kind of audience that picks up a $400-500 device for their TV is going to be your hardcore gamer. And as a result, they made the system as powerful as possible for a reasonable price target and power footprint, coupled by a very large push by their first party studios.
Microsoft is gambling that their gaming strategy will be "good enough", and that the core will come along for the ride anyway. This is an arrogant view to take, and there's a large danger of them losing out on the marketshare they gained this previous generation.
Must I remind them that one of the primary reasons for the Xbox 360's success was the momentum they established early on by offering a better value-proposition to the core vs. Sony: 1) Cheaper system, 2) Similar Power, 3) Better games library (early on). Sony's system was expensive, sacrificed gaming a bit to brute force Blu-Ray into homes, initially had very few exciting exclusives.
It's amazing how Microsoft has seemingly taken Sony's playbook on how NOT to release a console.
Given that even with all of these advantages, Microsoft is still in third place this gen, they're going to be left behind globally next-gen, IMHO.
uh
please tell me you've seen airplane
please tell me EVERYONE HERE has seen airplane
football is the most watched sport on the planet
so as I said, Sony has been advertising PS4 for 3+ months now and a lot more than MS. Probably the best thing Sony is doing right now with PS4 is advertising.
It is very different from PS3, when advertising and message was very confusing. I dont know if you remember, but for PS3 Sony made a lot of the same mistakes than MS is making now... it was blu-ray player, media center, it was linux supercomputer, it was internet browser, it was everything and it also played games.
That message went to bite them in the ass... so now they know better - they are pushing gaming. And they are pushing good ads, in advance.
Surely everyone has seen Airplane.
Tutorial to an epic Sony E3 conference:
-Mark Cerny takes the mic and says: "Three ninety nine".
-Then go out and starts 2 hours of incredible uncommented gameplays played in real time with the DualShock4: GT6, Killzone, Infamous, Driveclub, God of war, Little Big Planet 3, Uncharted 4, etc...
-Then Mark comes back and says: "Oh, I forgot something, no DRM".
-End.
-Collect the billions of dollars of a winning videogame generation.
-Mark Cerny takes the mic and says: "Three ninety nine".
-Then go out and starts 2 hours of incredible uncommented gameplays played in real time with the DualShock4: GT6, Killzone, Infamous, Driveclub, God of war, Little Big Planet 3, Uncharted 4, etc...
-Then Mark comes back and says: "Oh, I forgot something, no DRM".
-End.
-Collect the billions of dollars of a winning videogame generation.
Rebel Leader
THE POWER OF BUTTERSCOTCH BOTTOMS
I like the style of that pic
DC1
Member
Marty Chinn
Member
Reality:
Kaz: This here is a gamer's game machine!
Crowd: Yay!
Kaz: We love you! Do you love us?!
Crowd: Yeeeees!
Kaz: Excellent! Now, here's our DRM plans. Lockdown, suckers!
Crowd: eeerrr. Uummmm... Damn...
Puppet Shadow
Member
If it costs them $499 to produce, and third parties flock to DRM friendly Microsoft, Sony may end up going bankrupt. They can't afford another sinkhole like the PS3.
statham
Member
Manmademan
Member
The BOM for the ps3 was somewhere around
800. it launched at 599. $499 for the ps4 to produce would be Sonys wet dream.
On top of that, third parties literally cannot afford to "flock" to Microsoft, thanks to Sony being dominant in Europe and the only option in Japan. they're literally half the market.
to be fair, this works against Sony as well, third party games will almost all be multiplatform or timed exclusive, sans one or two exceptions.
Trogdor1123
Member
YOu know, im pretty sure the SOny wont disappoint us.
Im almost certain the gamers will disappoint them. Remember people, we live in the bed we make this time.
Im almost certain the gamers will disappoint them. Remember people, we live in the bed we make this time.
Neuromancer
Member
You had my curiosity. But now you have my attention.
Dude, don't derail the conversation.
Everyone knows that indies only count as exclusives when they're on PS4.
Kabuki Quantum Lover
Member
Bishop, your thread must be created. Inquiring minds want to know.
Puppet Shadow
Member
I agree it would initially hurt them, but third parties don't always make the smartest decisions. They ignored the wii, which was outselling the Xbox and PS3 combined in the worlds largest market for years.
makingmusic476
Member
I can't believe bish posted that and then ran off.
I hope he's busy making a thread or something.
I hope he's busy making a thread or something.
Trogdor1123
Member
unless ms rolls out the cheque book...