I think it's possibly something to do with how they price the systems in different regions.
The EU typically pays more for the console than the US does once it's all converted back. So for example, selling the PS4 in the US might net them a $50 loss, but selling in the EU might work out to only making a $20 loss. So they can afford to bundle more crap in in the EU for the same loss if they wanted to.
I mean, right now 39,999 Yen converts to $399/306/£262, all tax free prices. But we know with almost certainty that in the EU it will be the same price as $ price, so if $399 then it would be 399.
If the tax rate is 20% as it is in a few places then it only takes the price from 306 to 367, the £ price at our 20% VAT rate would take it from £262 to £314. If Sony do as most assume and put a price of $399/399/£330 or $499/499/£399 (as would fit previous prices) then they just made a larger profit per item in the EU and the UK than in the US. They can afford to pack a bit more crap in.
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The combination is new, but the technology itself isn't exotic like past hardware has been. That's what he means.
The PS3 used Cell and BluRay, both really cutting edge brand new expensive stuff. The PS4 isn't doing anything like that.