That KSI guy looks like a real piece of work and I agree that it's a major fuck-up by Microsoft to use a guy who acts like that as a 'face' for their brand. Good on Matt Lees for calling them out on it, I enjoy his humourous video content, but there's a proper journalist there too.
I follow quite a few games journalists on twitter and many of them have been saying things like "Why isn't it common knowledge that a lot of youtubers take cash to cover games?" amid general whining. Isn't it kind of the role of the so-called journalist to cover that kind of practice and expose that side of the industry?
Edit: and by cover I mean, write an article or produce a piece of content exposing it, rather than gripe on Social Media.
I follow quite a few games journalists on twitter and many of them have been saying things like "Why isn't it common knowledge that a lot of youtubers take cash to cover games?" amid general whining. Isn't it kind of the role of the so-called journalist to cover that kind of practice and expose that side of the industry?
Edit: and by cover I mean, write an article or produce a piece of content exposing it, rather than gripe on Social Media.