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Nikkei says Nintendo about to unveil its approach to mobile development [Update]

Nintendo would be foolish to sell a fully-featured Pokemon on mobile while the 3DS still exists. If that's what you're suggesting? Also, anyone with an emulator who wants to play Pokemon on their smartphone is already doing so. (Legally or not. I am not suggesting anything illegal here, though.)

Any mobile approach Nintendo wants to take should focus on smaller, shorter experiences that don't cannibalize their console content. Any of these smaller apps are going to be gateways/advertising to introduce prospective players to IPs they can get fuller experiences from on Nintendo consoles.

Think Ubisoft and Rayman Legends/Origins versus Rayman Jungle Run. The mainline console games are much larger experiences, meant to be played with a controller, longer sessions, and so on. Jungle Run is a game with a streamlined control scheme, limited player choice, and can be enjoyed in smaller time frames.

Maybe there's someone out there who got Rayman on their iPhone and then later (because they played Jungle Run) bought Legends. Maybe they wouldn't have done this with prior exposure to the brand. It's this type of #transmedia #brandsynergy that publishers are chasing right now.

We could also argue that the Rayman Runner apps really hurt the sales of these games since they sold horribly...
 
Except they are willing to pay premium as Square has shown. As Xcom has shown.

Also dont forget that Nintendo wont only target mobile gamers, but lapsed Nintendo fans that just arent willing to spend money on a Nintendo platform anymore, but still would buy the games.

Xcom is a lot cheaper than the 39 euros you suggested and people aren't going to want to spend that much money on a game when that's more than double the price of anything else on the platform.
 
While I will be quite concerned if this is the entirety of Iwata's "new business strategy" detailed on the 30th, I too, am a bit puzzled by some of the reactions on here. This is not a megaton, but it is a good move that, candidly speaking, should have happened alot sooner. It is also completely expected, given recent exec comments. Alot more has to happen before Nintendo abandons their hardware and fully backs mobile.
I don't think it is the entire plan. Since this stuff is suppose to be free and is more of a type of advertising, it doesn't address needed changes of the hardware/software pricing structure that Iwata himself recently mentioned.
 
I wonder when the time will come that these mini games will be more successful/downloaded than their actual games.

No more half-measures.

The comparison isn't an equal one. Mobile phones are often subsidized by carriers, meaning they're sometimes free. More people have mobile phones and tablets than the entire install base for every Nintendo console ever sold.

It can and will happen. I don't think it'd be that surprising, considering the numbers.
 
While I don't want Nintendo to release games on iOS/Android, I wouldn't mind some Dungeons & Dragons clone with Pokémon, Temple Run with Mario or some other clones to get easy cash to reinvest in their consoles and handhelds. I don't think it's happening though.
 
Hey, at least this gives them time to figure out the logistics of the app store and such. Would you rather they wait until a console launch to roll this out and then blow the execution?

Yes, so they should definitely wait to do this until they have "desirable" consoles on the market before doing anything like this.

Look, I'm not disputing that it's a step in the right direction. Just a very, very small one that will do absolutely nothing for Wii U and probably little more for 3DS.

If this is just one part of a broader strategy that takes into account NCL's long-term structural problems and lays out a road map to fixing them, I'm fine with it. If this is treated by Iwata as the centerpiece of his announcements on the 30th... yikes.
 
While I don't want Nintendo to release games on iOS/Android, I wouldn't mind some Dungeons & Dragons clone with Pokémon, Temple Run with Mario or some other clones to get easy cash to reinvest in their consoles and handhelds. I don't think it's happening though.

If they are going to do small games on smart devices to encourage people to try the full version, doing clones of other games is just about the worst way to go, in my opinion.
 
While I don't want Nintendo to release games on iOS/Android, I wouldn't mind some Dungeons & Dragons clone with Pokémon, Temple Run with Mario or some other clones to get easy cash to reinvest in their consoles and handhelds. I don't think it's happening though.

Put all the B-tier entries of big IPs onto mobile, is what I say.

Pokemon Dream Radar? Mobile and tablet versions.
 
I wonder if this will have a reverse effect and just get more hardcore Nintendo fans to buy iOS/Android devices to play the mobile mini games. lol
 
If they are going to do small games on smart devices to encourage people to try the full version, doing clones of other games is just about the worst way to go, in my opinion.

It probably is. But it's also probably the easiest and safest way of getting quick cash.

But if they want their apps to be free and not make any money, I don't see the point of making addictive games.
 
Financial Times video, featuring Serkan Toto (the original translator of the Nikkei article) and others from today:

http://video.ft.com/3112000979001/What-next-for-Nintendo-/Companies

Quotes hastily transcribed at random:

"I'm never going to spend money on a Wii or even a Wii U console. But might I spend money in-app on a version of Mario on my mobile? Sure."

"Putting all these great Nintendo IP on smartphones just sounds so cheap. It doesn't sound like a sound sustainable business strategy to me."

"Nintendo shares are up 50% since early June. Now given it's had really poor numbers over that time those aren't investors betting on earnings, those are investors betting on big strategic change."​
 
I think demos of 3DS/Wii U games would be a non-starter in the marketplace. A better suggestion would be to look at what IP's would be better suited for a more casual market and produce mobile version of those.

Animal Crossing
Advance Wars
Brain Age
Nintendogs

Games like those would be a good fit for mobile devices....
 
a free running nintendo themed game would be a nice revenue stream for nintendo. forget convincing people to buy a Wii U and 3DS who play these games.

Just sit back and take the money.

Thats what I would do.
 
Reading through this thread, I feel like people are just hating to hate. This is not much different from what a ton of developers already do. And I'm not sure what people want: Do they want Nintendo to just start spewing out shitty mobile games? Because they certainly don't care about Nintendo's success. People keep on talking about how the wii u has problems and so Nintendo should do x or y without ever thinking of whether or not what they suggest is even feasible. People complain about lack of third parties, and I'll agree that's a problem. But please tell me how you can solve that for the Wii U? Nintendo is definitely working on another console, and we have no idea what direction they're going on it at this point, but I'd think they'll take the wii U's failures into account (and we have no evidence they won't). Hindsight is always 20/20. It's easy to say you knew it was coming all along, but the fact is it wasn't as easy to see as people would've thought. And it's even possible that Nintendo realized the wii U had flaws and that stuff like smartphones would be an issue for it, but at that point were too far in development to change it without delaying a product too long and pissing off investors. People complain about Nintendo not making the games they want, ignoring that those games were often cult hits and that Nintendo does not have infinite resources and the ability to churn out high quality games in a day. Games take a shit load of time and money to develop, especially one's with Nintendo levels of quality. Hardware also takes a shit ton of time and money to develop. These aren't problems that can be solved overnight, no matter how much the internet whines.

I won't deny the Wii U has issues (although I'd argue those are more related to perceptions than the system's actual quality, else nobody would be buying a ps4 or xbone right now because they still have far less quality games than the wii U). and nobody is saying this will be an instant fix, or even a good fix. Even Iwata isn't saying that. This is just one part of the plan, and one that's probably just there to placate investors (and NO, investors don't have gamer's interests in mind. If they did, you'd see a lot less shitty dlc, freemium, and other such practices). Until we know their full strategy this is pretty much meaningless unless you really wanted Nintendo to go mobile
 
I was looking back the other day at the Direct we had last year, and I think the only thing that didn't actually come out that was supposed to was the Miiverse App.

If you ask me, I'd say a full out "Nintendo Network" app for phones is coming on Thursday. (or at least sometime in the general timeframe)

Personally, it'd be nice to be able to see things like game collection, manage/add/delete friends, message them etc. That could be an interesting work around for 3DS and its no-messages problem.

It'd also be great to sync contacts with Miiverse profiles. In the Zombies/Non-Specific Action Figure video from E3, the guy that was at the restaurant saw his friend was having problems, and it looked like he was immediately able to call his friend. Now, obviously that could have been just a show bit for the video, but that'd be awesome. If I see my friend post about something, I could like..click on his icon and it'd have the "call, text, etc" options that most smartphones have.

I'd be willing to bet the discussion came up on "oh nintendo should put their IPs on mobile" without even looking through the thread. Lets be honest here; Mario, Zelda, Pokemon on mobile?...that's probably never going to happen. What I DO think could happen, would be things that could augment other games. Perhaps being able to "streetpass" people or things, and then getting data back on your 3DS/Wii U games. That'd be interesting, but I'm not really sure if that's possible currently.
I'd believe that the extent of any sort of mobile stuff from Nintendo will simply be an app. Besides the regular Nintendo Network stuff i mentioned above, we'll probably be able to see demos/videos/images of new games. Maybe some kind of notification thing where it tells you when new games and demos come out. I actually just finished Chibi Robo: Photo Finder and
The Curator mentions at one point how he'd love to develop a NostalJunk camera that people and kids could take anywhere.
Now that could easily be talking about 3DS, but....I think that'd work excessively well for a mobile app. Take pics with your phone whenever you're out, and somehow send them back to Chibi Robo. Maybe with some sort of image app.

I'd like to see entirely new IPs on mobile. Steel Diver could be interesting if they're moving it there with Free to Play stuff. I think something like Nintendogs/Cats would be really cool too. That game's model could easily translate into having micro transactions in it, and in general I think that's something that could easily be sellable. Free app where you can play with your dogs/whatever until they get "tired" and then a 99 cent version where they don't until you decide to "end the day". Add things like dog breeds, etc and that could work really well.
 
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Donkey Kong Jr Math only available on the iPad! Gotta get that untapped education market!!!

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I fail to see how game demos or even apps will drive sales for Wii U (or 3DS). I think we are witnessing the end of an era with Nintendo. Shitty social games won.
 
I think demos of 3DS/Wii U games would be a non-starter in the marketplace. A better suggestion would be to look at what IP's would be better suited for a more casual market and produce mobile version of those.

Animal Crossing
Advance Wars
Brain Age
Nintendogs

Games like those would be a good fit for mobile devices....

Animal Crossing is one game that sells hardware, and Advance Wars is way too hardcore to bet on. I guess Brain Age and Nintendogs might be good options for the long run; especially the latter -- a lite version (à la "walk mode") of the game with substantial connectivity features with a future 3DS/Wii U version could be a hit with children. My cousin is playing with several virtual pet apps on Android/iOS, and though he is young (8 years old), he often complaints that they "don't have many things to do with the pets".
 
I also imagine you'll be able to purchase the eShop games directly from your iPhone using the NNID, or at least, that's might be the long term goal, even if it's not available immediately. Nintendo has said they wanted to open up a browser based version of the eShop before.
 
Well I did say the other day that I felt NES Remix felt like an idea that could be used to advertise games. Just strip down the challenged to one or two per game so people have a sample of what the game involves but it only lasts a few seconds so it can't really be a substitute for the full game, but having a handful of these quick challenges will make the advert game not feel completely cheap.

I await my Streetpass app, NCL.
I honestly doubt that will happen. Streetpass is a way of making you take your 3DS out with you. See it as an award for doing so.
 
Creating demos and videos for Nintendo WiiU and 3DS Games on an iPhone or Android Device won't interest anyone. There is no halfarsed way to go. Damn u Iwata. It's either you DO Smartphone games seriously or you just Nintendon't do them at all!
 
The comparison isn't an equal one. Mobile phones are often subsidized by carriers, meaning they're sometimes free. More people have mobile phones and tablets than the entire install base for every Nintendo console ever sold.

It can and will happen. I don't think it'd be that surprising, considering the numbers.

That's what should happen, actually, and Nintendo is hoping for a good conversion rate.

This is why I believe Nintendo should be putting full games on mobile.
 
Nintendo should put the first level of Super Mario Bros on the iphone....then have a $300 in-app purchase to continue the game (by sending you a Wii U).
 
I don't get how anyone thinks releasing games on phones would get these same people to buy them on systems they probably don't own.

You release pokemon ios and most people would either be satisfied with that or simply wait for the next one on ios.

This is why going to ios isn't the greatest idea as a fix me up...

But hey don't blame me, blame yourself or God.

This is what the masses want
 
So what's the difference between making free web based games (which at one point were slated to be the killer of the traditional gaming market) to advertise your products and using free phone based games to advertise your products?

People have been saying Nintendo should market advertise more, well gee whizz, looks like they are likely to do just that.
 
Games on mobile are currently a great way for Nintendo to destroy their IPs. If they're going to leverage smartphones effectively, giving people the ability to purchase 3DS and Wii U games from their phone so their devices can passively download without having them have to access the shops through the consoles only.
 
He is not wrong. Many people here have the same opinion.

And those people are wrong. There is no simple solution that turns around the failure of the Wii U in one afternoon. Changing how Nintendo does business and manages their platforms is a long process. And the solution is not just to start releasing games on mobile platforms. People act as if it is so easy to make money from the mobile platforms. If their logic was sound, they'd want everybody to bail out of the console business because Sony and Microsoft haven't made anything from being in the console business all of these years. Sony is in actual much worse financial position than Nintendo. Microsoft is in a huge position of flux and we don't know what the company will look like after the new CEO comes on board. The Xbox experiment hasn't been profitable and Sony could get a better ROI doing other things than releasing consoles. If there so much money and the market is so much more oriented towards mobile, then everybody should be doing it.
 
And those people are wrong. There is no simple solution that turns around the failure of the Wii U in one afternoon. Changing how Nintendo does business and manages their platforms is a long process. And the solution is not just to start releasing games on mobile platforms. People act as if it is so easy to make money from the mobile platforms. If their logic was sound, they'd want everybody to bail out of the console business because Sony and Microsoft haven't made anything from being in the console business all of these years. Sony is in actual much worse financial position than Nintendo. Microsoft is in a huge position of flux and we don't know what the company will look like after the new CEO comes on board. The Xbox experiment hasn't been profitable and Sony could get a better ROI doing other things than releasing consoles. If there so much money and the market is so much more oriented towards mobile, then everybody should be doing it.

Half assed ideas are the thing that made Nintendo think that the WiiU was a good idea.
 
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