Kleegamefan
K. LEE GAIDEN
http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=168601247
Some quotes:
"I don't think anyone wants a format war in the consumer space. That's what the unification efforts were about. There wasn't a lack of recognition that it is a good thing to achieve. But that's not enough; you needed to have an agreement, too, and clearly that was out of reach."
"It's obvious Blu-ray and HD-DVD are different products with different logos and names, so I don't think the consumer will be unaware of the story. [The] VHS-Betamax [split] wasn't bad for the consumer. If you have good labeling and even better than labeling, the physical [Betamax and VHS] cassettes wouldn't fit in each other's systems I think that's enough. The consumer can make a decision. Some consumers got disadvantaged because they made the wrong decision, but I think self-determination is an important factor in the market."
"In the final analysis, Blu-ray found its way to add two features that interested us greatly an anti-commercial-piracy technology, developed primarily by Philips, and a renewability technology called Self Protecting Digital Content, developed by Cryptographic Research Inc.
In addition, we have been researching the impact of Blu-ray's cutting-edge density on replication costs. As with any future-looking technology, cost predictions can be difficult and often alarming. However, after reviewing recent developments, Fox is sanguine that costs will take the typical, rapid reduction to commercially acceptable levels.
Finally, Blu-ray's capacity, its broad support among different industry segments both personal-computing platforms and virtually all consumer electronics manufacturers, including adoption by Sony's Playstation 3 and a recordability solution available at product introduction made our decision to go for Blu-ray."
"If you really need to protect something well in an open platform like the PC, you need hardware security. It pushes [hacking] into the back alley because it requires [significant] cost and work [to hack]. The TPM [trusted platform module], as defined by the Trusted Computing Group, is a perfect example of that. Apple, Dell, HP and Lenovo all use TPMs in their products, and so they are all moving to hardware we can trust, at the very least, to avoid letting people rip content out of their machines."
"With Blu-ray, the work is over, and we look forward to releasing our movies on that format.
We hope Blu-ray is the second broad commercial success. HDMI with HDCP [the High-Definition Multimedia Interface with High-bandwidth Digital Copy Protection] was certainly the first. Three years ago, there wasn't a digital TV display in the market that included those features. Today, every DTV sold in the U.S. has them. That's a huge success story. "
"The use of MPEG-2 on new media is not foreclosed. There are some misunderstandings about MPEG-2 efficiencies for HD. There's one more generation of MPEG-2 to come, and we hope to see about a 10 percent improvement. The current efficiency [of MPEG-2 video data rates] is approximately 9 Mbits per second in some modes. That said, I think MPEG-4, Part 10 looks very promising. There were some unfortunate and early exaggerations of its benefits that tended to chill people out. Now we are seeing a real concrete performance-improvement factor that is significant."
Some quotes:
"I don't think anyone wants a format war in the consumer space. That's what the unification efforts were about. There wasn't a lack of recognition that it is a good thing to achieve. But that's not enough; you needed to have an agreement, too, and clearly that was out of reach."
"It's obvious Blu-ray and HD-DVD are different products with different logos and names, so I don't think the consumer will be unaware of the story. [The] VHS-Betamax [split] wasn't bad for the consumer. If you have good labeling and even better than labeling, the physical [Betamax and VHS] cassettes wouldn't fit in each other's systems I think that's enough. The consumer can make a decision. Some consumers got disadvantaged because they made the wrong decision, but I think self-determination is an important factor in the market."
"In the final analysis, Blu-ray found its way to add two features that interested us greatly an anti-commercial-piracy technology, developed primarily by Philips, and a renewability technology called Self Protecting Digital Content, developed by Cryptographic Research Inc.
In addition, we have been researching the impact of Blu-ray's cutting-edge density on replication costs. As with any future-looking technology, cost predictions can be difficult and often alarming. However, after reviewing recent developments, Fox is sanguine that costs will take the typical, rapid reduction to commercially acceptable levels.
Finally, Blu-ray's capacity, its broad support among different industry segments both personal-computing platforms and virtually all consumer electronics manufacturers, including adoption by Sony's Playstation 3 and a recordability solution available at product introduction made our decision to go for Blu-ray."
"If you really need to protect something well in an open platform like the PC, you need hardware security. It pushes [hacking] into the back alley because it requires [significant] cost and work [to hack]. The TPM [trusted platform module], as defined by the Trusted Computing Group, is a perfect example of that. Apple, Dell, HP and Lenovo all use TPMs in their products, and so they are all moving to hardware we can trust, at the very least, to avoid letting people rip content out of their machines."
"With Blu-ray, the work is over, and we look forward to releasing our movies on that format.
We hope Blu-ray is the second broad commercial success. HDMI with HDCP [the High-Definition Multimedia Interface with High-bandwidth Digital Copy Protection] was certainly the first. Three years ago, there wasn't a digital TV display in the market that included those features. Today, every DTV sold in the U.S. has them. That's a huge success story. "
"The use of MPEG-2 on new media is not foreclosed. There are some misunderstandings about MPEG-2 efficiencies for HD. There's one more generation of MPEG-2 to come, and we hope to see about a 10 percent improvement. The current efficiency [of MPEG-2 video data rates] is approximately 9 Mbits per second in some modes. That said, I think MPEG-4, Part 10 looks very promising. There were some unfortunate and early exaggerations of its benefits that tended to chill people out. Now we are seeing a real concrete performance-improvement factor that is significant."