AMC Theatres’ Seat Pricing Increase: A Risky Bet at a Perilous Time
The mega exhibitor will test whether customers will pay more for seats with a better view or less for worse (think: front row).
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So far it’s $2 extra for the middle and $2 less for the front row. Soon to be $500 for the middle via Platinum Reseller seats on Ticketmaster.