I'm really, really surprised that the gap in price between the 5S and 5C is only $100 and that Apple hasn't used the opportunity here at all to move into even slightly lower cost markets ("C" is for colours and not China then). Due to the deterioration of the exchange rate in Australia, the 5S is $70 more expensive than last year's base 5 and the 5C all of $60 cheaper than last year's flagship.
I think the 5S seems like a genuinely exciting product given the SoC advancement + iOS 7's redesign and reengineering, but the 5C is extremely underwhelming. Unless those cost savings are used to pursue larger markets I don't see why Apple need have sacrificed its materials differentiation vs Samsung. The $220 16GB touch has aluminium construction; it's not cost prohibitive on a phone that's over twice that price with the same storage and one generation's advancement in processing.
I say this as someone with a MBP on my lap and an iPad mini next to it - I love Apple products and design but iPhones are still too rich for my blood. Unfortunate.
No Pvr 6 GPU. Such a disappointment.
Is that because of OpenGL ES 3 or a guess based on power improvement? It'd be more Apple's inclination to use the newest design available in a lighter configuration to maximise efficiency - it doesn't seem like there are easy processing gains to be had still at the current architecture (more sub-linear scaling with added die area). Didn't the Epic guy say "5x" GPU power?