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[IbizaPocholo]

華碩：PC 下季最高漲30% 未來買一台平均多花1萬元 | 科技產業 | 產業 | 經濟日報

記憶體、固態硬碟（SSD）價格飆漲，加上中央處理器（CPU）鬧缺貨，PC品牌成本激增，華碩昨（23）日預告，第2季大幅調高PC售價，最高漲幅上看三成。宏碁、微星、技嘉等PC品牌也將調價，平均漲幅雙位數百分比。

money.udn.com

With memory and solid-state drive (SSD) prices soaring and CPU shortages causing a surge in PC brand costs, ASUS (2357) announced yesterday (23rd) that it will significantly raise PC prices in the second quarter, with the highest increase reaching 30%. Acer (2353) , MSI (2377) , Gigabyte (2376) , and other PC brands will also adjust their prices, with an average increase of double-digit percentages.

This means that computers will be more expensive for people to buy. If we take a laptop with an average price of US$1,000 as an example, it will cost about NT$10,000 more.

Yesterday, ASUS, in partnership with Qualcomm, held a press conference for its new Zenbook A16 laptop. During an interview, Liao Yi-hsiang, General Manager of ASUS United Technology Systems Business, revealed that ASUS has confirmed that PC prices in Taiwan will increase by 25% to 30% or more in the second quarter, with varying increases across different models.

ASUS did not disclose whether the price increase trend would extend to other overseas markets. However, the company revealed at its earnings call in early March that it would raise the prices of its end products after its existing memory inventory was depleted, and would gradually increase the prices based on the competitiveness of different regions and countries around the world to ensure profitability.

Liao Yi-hsiang said that the price increase is not limited to ASUS, but is affecting all PC brands in Taiwan. After all, all brands are currently facing shortages and price increases of memory, solid-state drives, and CPUs, which has led to an overall increase in PC prices in the Taiwanese market. Considering that the price increase of related components may continue in the second half of the year, he suggests that consumers who need to upgrade their PCs should buy them as soon as possible.

He cited an example: a 32GB memory module that cost only around 3,000 yuan last year may see its price soar to nearly 20,000 yuan in the second quarter of this year. Furthermore, both Intel and AMD are experiencing CPU supply shortages, prioritizing supply to mid-to-high-end models, which in turn increases costs for brand manufacturers.

As consumers and distributors anticipate continued increases in PC prices, the Taiwanese PC market has seen a surge in early stockpiling and purchases, leading to increased demand.

Liao Yi-hsiang predicts that ASUS's PC sales in the Taiwan market will increase by about 10% year-on-year in the first half of this year. In addition, ASUS's average selling price (ASP) has grown by about 15% in the first quarter, and it is estimated that the average selling price will grow by 30% for the whole of 2026.

 

[Spukc]

 

[DeepEnigma]

 

[Pop]

Time to build a pc was 6 months ago

RIP

 

[Magic Carpet]

Buying my prebuilt back in December seems to have been a good time to do it. Yay me. (but I'm still making payments, Nay wallet)

 

[LavitzSlambert]

ASUS reportedly plans to raise PC prices by 30%*

*up to 30%, in Taiwan, for now.

ASUS did not disclose whether the price increase trend would extend to other overseas markets. However, the company revealed at its earnings call in early March that it would raise the prices of its end products after its existing memory inventory was depleted, and would gradually increase the prices based on the competitiveness of different regions and countries around the world to ensure profitability.

 

[Celcius]

Rough times. And nobody knows when it ends...

 

[IDKFA]

Just keeps getting worse. Building my own rig is out of the question now. It might be out of the question forever because I can't see prices ever going down.

All of this to push us renting our "hardware" via the cloud, that we can access all for "low" monthly subscription.

 

[DenchDeckard]

Glad I got my shit as soon as I heard through my contacts. I'm set now. I'll just need a GPU in a couple of years and then I'll be good for another few years.

 

[OLED_Gamer]

If any of you plan an upgrade over the next two years- do it now. Its going to get worse before it gets better.