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Ben & Jerry's BRRR-ito debuts on 4/20 (oh, and they're also making beer)

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vatstep

This poster pulses with an appeal so broad the typical restraints of our societies fall by the wayside.
We’re always on the hunt for new ways to eat our ice cream. What better way than wrapped in a BRRR-ito?!? Your two favorite flavors, topped with a fudge drizzle and cookie crumbs, all wrapped up in a soft and chewy waffle wrap. It’s how we roll! Coming April 20th to Ben & Jerry's scoop shops!

brrrito-step4.jpg


Commercial (parody of Apple's 1984 Super Bowl ad – it's kind of brilliant)

How they make it

Also...

This fall they are partnering with New Belgium Brewing to release 'Salted Caramel Brownie Brown Ale'

djLMserm.jpg
 
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