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Brad Pitt paid a reported $7 million to be the first male face of Chanel No5

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C

caramac

Member
http://tribune.com.pk/story/452754/brad-pitt-mystifies-as-first-male-face-of-chanel-no-5/

http://www.guardian.co.uk/fashion/fashion-blog/2012/oct/16/brad-pitt-chanel-no-5-smell-disaster

http://www.youtube.com/watch?v=_fR_v4HQEGo

LOS ANGELES: Brad Pitt made his debut as the first male face of Chanel’s iconic No.5 fragrance on Monday, in an ad campaign that had fans and fashionistas split on the actor’s latest role.

Pitt, 48, is seen with long hair and dressed casually, looking wistfully into the camera in an enigmatic black-and-white video directed by Atonement filmmaker Joe Wright.

“It’s not a journey. Every journey ends, but we go on. The world turns, and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are, my luck, my fate, my fortune. Chanel No.5, inevitable,” the Moneyball actor says.

The video is part of a $10 million advertising campaign for which Pitt was paid $7 million, according to Women’s Wear Daily.

Time magazine’s Erik Hayden called the ad “nonsensical,” saying Pitt’s “vaguely existential monologue … sounds like it could plausibly have been discarded narration from the trailer for Terrence Malick’s (film) ‘Tree of Life.’”

Us Weekly’s Zach Johnson called the video “sensual,” while Vanity Fair’s Amy Fine Collins said the choice to cast Pitt as spokesperson showed the French fashion house “subtly circling back to its gender-twisting origins.”

Pitt is the first male spokesperson for women’s fragrance Chanel No.5, the first perfume launched by legendary French designer Coco Chanel in 1921.

In a statement from Chanel, the actor called the fragrance “revolutionary.”

“N°5 has always been the most iconic women’s fragrance,” Pitt said. “That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”

Chanel No.5 has been represented by actresses Audrey Tatou, Nicole Kidman and Catherine Deneuve in the past. It has also been linked with screen icon Marilyn Monroe after she famously said the fragrance was all she wore to bed.

Love, scorn and ambivalence

On Twitter and YouTube, some fans noted the somewhat ironic coincidence of the campaign’s release tying in with the 13th anniversary of “Fight Club,” in which Pitt played a consumerism-hating salesman.

While the video for Chanel No.5 had generated more than 3,000 ‘likes’ on YouTube within the first 24 hours, it also has 850 ‘dislikes’, with some commenters saying they believe the ad did not represent the fragrance.

Harper’s Bazaar editor-at-large Derek Blasberg said on Twitter: “I’ve watched Brad Pitt’s Chanel No.5 commercial, oh, about 17 times today. I still don’t know how I feel about it.”

Another Twitter user, Aime Rogers, said, ” WHAT were they thinking?? So strange.”

YouTube user BabyHippo26, said “So pretentious!!! Why does he look so sad and serious … I have been a long-time consumer of Chanel No.5 and Chanel products. This commercial has turned me off so much, I won’t be buying No.5 again!”

Other fans, however, were mesmerized by the Hollywood star.

User Medusafern posted on YouTube: “it’s his VOICE, that VOICE, Jesus, it’s like one sweet drop of liquid angel I shall savor on my weary lips.”

Twitter user Liz Lyons simply said, “I love love love Brad Pitt for Chanel no.5.”
Click to expand...
 
R

Raist

Banned
I first read the thread title as "He paid $7mln" and not "He was paid" and was, like, wtf.

Well good for him, I guess.
 
T

Takuan

Member
Raist said:
I first read the thread title as "He paid $7mln" and not "He was paid" and was, like, wtf.

Well good for him, I guess.
Click to expand...

Me, too. That's a nice number, but a paltry sum for someone who's made as much as he has over his career. I guess he was just bored.
 
Alx

Alx

Member
Raist said:
I first read the thread title as "He paid $7mln" and not "He was paid" and was, like, wtf.
Click to expand...

That's how I read it. I was about to post something like "he didn't quite understand how advertising works !" :p
The TV ad is quite good btw. Nice speech, perfectly spoken.
 
T

tino

Banned
Is it me or he can be in a Big Lebowski remake in 10 years?

452754-bradpittchanelreuters-1350465112-373-640x480.jpg


edit: Wow thats a terrible ad. Why didn't they hire David Fincher to direct the ad?
 
L

Lakitu

st5fu
I saw the TV ad last night. He just stands there and says something to the camera. Easy another. Plus the lines were hilariously corny. It was pretty bad.
 
G

GalacticSushiman

Member
He WAS paid $7M, he did not PAY $7M. Your title is misleading.

And I really think the math are fuzzy, what is this $10M meaning? Media buying money? If that's the case then it's ridiculous to pay 70% of your media buying on one talent. If it's just production, well then it makes more sense.
 
A

Admiral Bone to Pick

Banned
Who cares? Unless you think Fight Club was a highly influential movie in your life and that Brad Pitt embodies the masculinity that you wish you had, this isn't really a big deal.
 
S

SteveWD40

Member
Gotta keep up all those houses...

I did hear he was in financial difficulty (if such a thing can be imagined from our pov) due to having too many houses / staff / too much art and the costs of it all just spiralling.
 
D

dralla

Member
perfume commercials in general are so hilariously bad, this one is just..wow lol what the fuck does anything he said have to do with scent
 
S

SteveWD40

Member
VGChampion said:
People saying he's ruined his credibility for life are the biggest idiots ever.
Click to expand...

People are saying that? Thats dumb.

Clooney gave the best reasoning for doing ads (although his are mostly only show in the EU for Nespresso): it allows him to make a good living without raping the budget of a movie. He can do indie projects and get paid scale as he does not need to take $10m out because he gets paid millions to show up for 5 days on set and shoot an add.

It allows him to make better films, get films made that wouldn't and maintain his place in Italy. Kudos.

Besides, we would all do far, far, far
far
worse things for half that amount.
 
N

NinjaFridge

Unconfirmed Member
Lakitu said:
I saw the TV ad last night. He just stands there and says something to the camera. Easy another. Plus the lines were hilariously corny. It was pretty bad.
Click to expand...

So basically it was a standard perfume ad?
 
E

Enco

Member
Raist said:
I first read the thread title as "He paid $7mln" and not "He was paid" and was, like, wtf.

Well good for him, I guess.
Click to expand...
Same.

When you're as famous and good looking as him you live the good life. At least monetary wise.
 
O

Oreoleo

Member
Thought at first that Brad Pitt paid his own money to Chanel to be the face and I was all like, "Da fuck?"

True story.
 
C

Coxy

Member
The ad does stand out as extraordinarily terrible, I doubt they did that deliberately but sadly it'll probably work out well for them anyway
 
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