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Break out the Champagne Madden lovers! Source: Madden Joins NBC As Game Analyst

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shantyman

WHO DEY!?
Source: Madden Joins NBC As Game Analyst
NEW YORK - John Madden is joining NBC as a game analyst for the network's newly acquired "Sunday Night Football," a network source told The Associated Press on Wednesday.

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The network scheduled an afternoon teleconference with Madden to make the announcement that he will join NBC when it begins televising football in the 2006 season, said the source, who spoke on condition of anonymity.

Madden has spent the past three seasons teamed with Al Michaels on ABC's now-defunct "Monday Night Football."

Before joining ABC, Madden teamed with Pat Summerall to call Fox's lead game from 1994-2001. They were the top NFL announcing team on CBS for 13 seasons before that.

Known for his folksy style and his love of football's grit and grime, Madden has won 14 Sports Emmys.

The former Oakland Raiders coach — he led them to a win over Minnesota in the 1977 Super Bowl — has become a pop-culture phenomenon thanks in large part to the popularity of his video game "Madden NFL Football." Since its initial release in 1989, the game has sold more than 43 million copies and become the No. 1 selling sports video game of all time.

NBC is reportedly paying $600 million for a six-year contract that will allow the network to broadcast the NFL's Sunday night game starting with the 2006 season. The Sunday night game was previously shown on ESPN, which will now televise "Monday Night Football."

NBC also gets two first-round playoff games and the Super Bowl in 2009 and 2012 as part of the deal.
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jobber

jobber

Would let Tony Parker sleep with his wife
uh oh....EA and NBC?!?!

wait...LOL LOL LOLZ

Didn't EA just sign ESPN for 15 years and their football guy left LOLZ
 
D

dskillzhtown

keep your strippers out of my American football
How in the hell is this going to work? ESPN content on the Madden game while he is on NBC? This is going to be some strange stuff. It makes sense that Madden is on NBC as the NBC Sunday night games are supposed to be the top games of the week But for EA, this is going to be a bit weird.
 
K

Kung Fu Jedi

Member
It has been long rumored that EA wants to sever the ties with Madden and just create an NFL game with out him. I thought the contract had expired this year, but obviously he's still on the title. Just don't be surprised if EA drops him sometime in the next few years.

How much recognition does he continue to bring to the franchise anyway? When the game first came out back in the early 90's everyone was like, "yeah, Madden is the man. Great NFL coach for the Raiders, and a fun guy to listen to on CBS broadcasts." Now it's become more like, "Hey, it's that guy from the Playstation game. Wow, he's really senile and silly, but man, that game is great!" :lol
 
F

FrenchMovieTheme

Member
madden will be gone in 2007. now clearly the game will not suffer, but even EA must have reservations about calling their game "ESPN NFL 2007"... sweet jesus... i might even hesitate buying it :(

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M

Miguel

Member
FrenchMovieTheme said:
even worse, they will have paul, mike and joe in the booth.... now we will never escape :(
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Now the key to that play was great blocking by the offensive line and the FOCUS that marc bulger has. You want to talk about composure, I had lunch with marc bulger on saturday night, and when the waiter said soup or salad he didn't panick, he surveyed the menu, made his reads, and came BACK to the waiter and asked "what is the soup of the day?" to which the waiter replied "potato soup". Marc ended up going with the salad
 
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dskillzhtown

keep your strippers out of my American football
Taking the Madden name off tha EA NFL game would be a gamble. The Madden name is huge, changing it to EA NFL Football would be risky, IMO. You spend all these years building brand identity, and changing it in any way will alienate some people, even if it is the same people making it.

The Producer did an interview with IGN saying that the Madden name was going nowhere, so I guess we will have to wait and see.
 
S

Shinobi

Member
How the fuck is taking Madden's name off a gamble? It's the only NFL game in town for the next five years anyway. They could rename it "QB Club '06: Back from the Dead" and it'd sell 4 million copies.

Frankly this is the perfect time to drop his name...they really don't need him anymore.
 
D

dskillzhtown

keep your strippers out of my American football
Shinobi said:
How the fuck is taking Madden's name off a gamble? It's the only NFL game in town for the next five years anyway. They could rename it "QB Club '06: Back from the Dead" and it'd sell 4 million copies.

Frankly this is the perfect time to drop his name...they really don't need him anymore.
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Because consumers are stupid. "Oh this is not Madden anymore? I guess I don't need a NFL game at all now." To alot of people, Madden is like a brand that they have to have, like Cabbage Patch kids, or Beanie Babies. It isn't about the game it is about that brand. I know a few people who buy the game every year, play it for a month and don't touch it again, but make sure to get the game the next year. I think those peeps will be the ones you will miss by removing the Madden name. When dealing with consumers, it is best not the change much about your brand.
 
Z

Zaptruder

Banned
dskillzhtown said:
Because consumers are stupid. "Oh this is not Madden anymore? I guess I don't need a NFL game at all now." To alot of people, Madden is like a brand that they have to have, like Cabbage Patch kids, or Beanie Babies. It isn't about the game it is about that brand. I know a few people who buy the game every year, play it for a month and don't touch it again, but make sure to get the game the next year. I think those peeps will be the ones you will miss by removing the Madden name. When dealing with consumers, it is best not the change much about your brand.
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You know who else is stupid?

You are! If they're buying the game every year, they'll find out enough about it to recognise that it's changed names... and by find out, I mean ask a salesperson.
 
S

Shinobi

Member
dskillzhtown said:
Because consumers are stupid. "Oh this is not Madden anymore? I guess I don't need a NFL game at all now." To alot of people, Madden is like a brand that they have to have, like Cabbage Patch kids, or Beanie Babies. It isn't about the game it is about that brand. I know a few people who buy the game every year, play it for a month and don't touch it again, but make sure to get the game the next year. I think those peeps will be the ones you will miss by removing the Madden name. When dealing with consumers, it is best not the change much about your brand.
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You're on drugs. They'd think that way if there was something else on offer. For the next five years, there is nothing else. All they need to see for reassurance is that "E...A...SPORTS...It's in the game!!" loop in the TV commercial or XBox 360 demo station, and they'll be all over it like white on rice. I'd bet my DVD collection on this.
 
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