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LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
http://www.usatoday.com/story/money...mcdonalds-fast-food-big-mac-big-king/5366137/
The No. 2 burger chain has just made its new Big King burger bigger than the Big Mac. And on Monday evening, it will start bragging about that in advertising.
The move comes three months after Burger King rolled out its Big Mac-buster, dubbed Big King. The enlarged Big King beef will weigh in (uncooked) at 4 ounces, vs. 3.2 ounces for the beef on the iconic McDonald's burger that it mimicked, the Big Mac.
It's very rare for a chain to increase the size of a core product and not increase price. But the Big King, made with two beef patties, lettuce, onions and sauce on a three-layer sesame seed bun, will still sell for $3.69. It's also currently part of a two-for-$5 promo.
"At Burger King, we know that size matters," says Alex Macedo, president of Burger King North America, in a phone interview. "This allows us to give even more value."
Burger King plans to expand its Big King platform with more innovation, though he declined to be specific. "We're testing a lot of things," he says.
When it recently tested the newly enlarged Big King burger at 200 restaurants in South Florida, guest satisfaction scores jumped more than 10%, he says. "Increasing the amount of beef makes a big difference."
But McDonald's is hardly ignoring the competition. While there are no national promotions for Big Mac at the moment, in some regional markets, the burger giant has recently offered special deals in which customers get a second Big Mac for 1 cent when they purchase one at the regular price.
Nutritional comparison from Brand Eating:
Nutritional Info - Burger King Big King - less beef version (190g)
Calories - 510 (from Fat - 260)
Fat - 29g (Saturated Fat - 10g)
Sodium - 780mg
Carbs - 38g (Sugar - 8g)
Protein - 18g
Nutritional Info - Burger King Big King - new version with a quarter pound of beef (198g)
Calories - 530 (from Fat - 280)
Fat - 31g (Saturated Fat - 11g)
Sodium - 790mg
Carbs - 38g (Sugar - 8g)
Protein - 19g