Burger Chains Get Chicken
By Rick Aristotle Munarriz (TMF Edible)
July 19, 2005
The Chicken Fries are coming. Yes, I said Chicken Fries. Tomorrow, Burger King officially rolls out its latest fast-food creation. The chain is hoping that its latest clever menu entry -- chicken breast meat rolled into the shape of a french fry, then breaded and fried -- will win over new fans in the brutally competitive fast-food wars.
Poultry is the ammo of choice these days. If you want a chicken sandwich, you won't have any problem finding one at McDonald's (NYSE: MCD), Wendy's (NYSE: WEN), or Burger King. You just have to decide whether you want the chicken fried, grilled, or broiled, spicy or mild. You can even ditch the sandwich altogether and have your chicken chopped up and tossed into a salad.
So can the three leading chains really call themselves burger joints now that chicken is starting to dominate the order board? You do know that Burger King is the company behind the oddly interactive SubservientChicken.com site, right?
I've already given Chicken Fries a shot. I live in Miami, where the company is based (and new products tested). Over the weekend, I gave a nine-piece portion a try; it didn't taste all that different from the many other chicken products out there. A word of warning, though. The ads pitch the fries' flipped-back container lid as a great place to store the spicy buffalo dipping sauce. If you go that route, just remember the theories of weight distribution. Consume more chicken than sauce and, well, I hope it'll come off in the wash.
Yes, the burger joints are serious about their chicken. I count at least 10 different chicken items on the Sonic (Nasdaq: SONC) menu. Checkers (Nasdaq: CHKR) has been selling chicken on the cheap for quite some time. CKE Restaurants (NYSE: CKR) finds a way to make news every time it promotes its latest burger concoctions, but it's a chick magnet too.
If you're a poultry fan, go ahead and give Burger King's Chicken Fries a chance. Remember what I told you about those dangerous containers, though. If you'd rather pass, that's fine -- just keep driving. There's another chicken chain disguised as a burger joint just down the street.
Report: Fast-food chain planning launch of spicy, white-meat strips this summer.
June 3, 2005: 6:32 AM EDT
NEW YORK (CNN/Money) - In pursuit of the ultimate snack food, Burger King will cross a chicken strip with a french fry.
The fast-food chain is tentatively planning the launch of a new spicy, fried white-meat chicken snack this summer, according to a USA Today report Friday.
"For me, they're like M&Ms," said Greg Brenneman, CEO of Burger King, according to the paper.
BK Chicken Fries, the test marketing name, will be sold in cup-holder-friendly boxes so commuters can dip and eat them on the go. The potato-less fries will cost approximately $1.79 for a box of six, the paper said.
ToyMachine228 said:Seriously, what the hell is a chicken fry?
masud said:Burger king didn't invent chicken fries. All the ghetto fried chicken places in NYC have had them for years.
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Mmmmm.
APF said:You can check-out the nutritional info here.
It's been about a year since i've had BK fries, but they taste no more like real fries than McDonalds. Different seasoning, sure, but they seem to be made from a similar potato flour base.lexbubble said:I dont know if I like that though. Ill stick to the old school fried potatoes only. Burger king as decent fries and unlike McDonalds they actually taste like fries. Surprise surpsrise.
Dice said:food n.
Fast food isn't food.
The times, they are a-changin'...JPRaup said:if you are eating at BK you dont give a shit about nutrition
Another Miami resident! Welcome to the Miami GAF Club, I'm the current president. Ok I'm kidding but its cool to see more faces.muncheese said:What the flyin fuck? BK is based in Miami? :lol I never knew that, and I live here.
Hell yeah, when you eat KFC's frys it's like you're actually eating potato. Those things are great, really something to bite into, not like those fluffy, wimpy fries at most other fast food places.mrklaw said:KFC have the best fries, as they are almost chips. I think they are 9mm square compared to the 5-6mm of McD
hell yeah, any kennedy/crown/halal fried chicken spot etc has that stuffmasud said:Burger king didn't invent chicken fries. All the ghetto fried chicken places in NYC have had them for years.
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Mmmmm.
aoi tsuki said:It's been about a year since i've had BK fries, but they taste no more like real fries than McDonalds. Different seasoning, sure, but they seem to be made from a similar potato flour base.
Just for fun, order McDonalds fries with no salt. They have to fry them fresh since no one orders them sans salt, and they're actually pretty good not being raped by salt. You can actually taste the sweetness of the potato.
Yeah that is the only way I eat fast food fries, you know that they are made freshgoodcow said:You can actually order them sans salt?
goodcow said:You can actually order them sans salt?