CTV Inc., Rogers win Olympic rights
TSN.ca Staff
2/7/2005
CTV is once again Canada's Olympic network, starting with the Vancouver Winter Games in 2010.
The International Olympic Committee on Monday awarded television rights for the 2010 and 2012 Olympics to Bell Globemedia and Rogers Media ahead of a bid from incumbent Canadian Broadcasting Corporation.
The rights for the 2010 Winter Games in Vancouver cost $90 million US, while the rights for the 2012 Summer Olympics cost $63 million.
''This is the first time that the amount for the Games exceeds the Summer Games,'' IOC Finance Commission chairman Richard Carrion told an IOC news conference.
''We certainly believe that 2010 will be the biggest sport events in Canada this decade, may well be the biggest event in Canada this decade,'' added Ivan Fecan, president and CEO of Bell Globemedia.
CTV was also the host broadcaster for the 1988 Winter Olympics in Calgary, which was the last time the Olympics were held in Canada. That was also the first time the Olympics were seen on TSN.
CBC's 12 year reign as Canada's Olympic broadcaster will come to an end with the 2008 Games in Beijing, China, for which the corporation paid a record $45-million US.
The host city for the 2012 Summer Olympics will be chosen July 6 from a group of Madrid, London, New York, Paris and Moscow. Paris is considered the front-runner.
CTV Inc., which is majority owned by BCE Inc., will showcase the Olympics on its main network as well as its subsidiaries, including TSN, its French-language arm RDS and Outdoor Life Network, which is licensed to broadcast outdoor sports.
''We think viewers are the winners here,'' said Fecan. ''The Bell Globemedia/Rogers Media partnership aims to have the most diverse and comprehensive coverage of the Olympics ever.''
Bell Canada, another subsidiary of BCE, agreed to pay almost $200-million CDN last fall to be the official telecommunications sponsor of the Vancouver Games.
Rogers Media plans to air Olympic content on its regional sports network Rogers Sportsnet, as well its radio network, headed by the FAN 590 in Toronto, and Rogers' two multicultural stations in Toronto.
The deal also brings together two of the countries biggest internet and wireless providers, Bell Canada and Rogers Wireless.
NBC is paying $2.201 billion US for the American television rights for the next two Olympics, including $820 million US for the Vancouver Games.
TSN and Sportsnet getting coverage is good, but as someone who remembers suffering through CTV's painful Olympic hockey telecasts in '88 and '92 (anyone else remember the classic "ballsy move!" call ?? mad props to anyone who remembers who the commentator was and who he was talking about - hint it was a penalty shot) I'm going to miss the HNIC crew doing the Vancouver games... especially since Cole/Neal will likely be mercifully retired by then.