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LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
http://www.bizjournals.com/columbus...-testing-chicken-and-pancake-sandwich-in.html
The next addition to the McDonalds menu may be getting its start right here in Central Ohio.
Eleven area McDonalds are testing the Chicken McGriddle, which pairs a fried chicken patty with the maple syrup-infused pancake buns used in McGriddle breakfast sandwiches.
This isnt some corporate-mandated rollout. Versions of the product have been tested in other markets before, but this take was devised by Brian Mortellaro, who owns eight local McDonald's, and a small group of taste-testers including other operators.
Filet-o-fish, Big Mac both of those started with owner-operators, Mortellaro told me. We took this idea up the chain and theyre letting us try it out.
The local test group also played around with a BLT sandwich and an egg-white creation, but the group decided neither was as good as the sweet-and-savory Chicken McGriddle.
Its a chicken-and-waffles taste, Mortellaro said. I just think thats something that isnt out there right now.
Sales wont be the most important factor in determining whether the product stays or goes since the test wont be supported with advertising, Mortellaro said. The biggest influence will be customer surveys. If customers respond favorably to the taste and say they would purchase again, the product could get a larger test run around Central Ohio this year.
Operations-wise, the only major change is adding chicken to the breakfast menu, but it is the same McChicken patty served at other times in the day.
Chicken McGriddle is being tested at two price points $1.49 and $2 and is available at selected restaurants until March 27.
Personally, I love the product so Im hoping itll do well, Mortellaro said. Well analyze the results then.