Chuck E. Cheese launches an arcade for adults

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Chuck E. Cheese launches an arcade for adults in Connecticut. Here's where it is.


Chuck E. Cheese says they want to bring back their customers who are all grown up with the launch of new adult locations across eight states.


 
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Chuck E. Cheese is opening "Chuck's Arcade," a spin-off aimed at adults.
New YorkCNN —
Chuck E. Cheese isn't just for the kids anymore.

The arcade chain is opening a spin-off aimed at adults, called "Chuck's Arcade," which the company describes as a "modern-day love letter to the games and people who made Chuck E. Cheese great."

Similar to the kiddie version, Chuck's Arcade has a mix of nostalgic arcade games, like Donkey Kong and Mortal Kombat; and newer titles such as Halo and Connect Four Hoops. Plus, each arcade is "overseen" by one of the chain's iconic animatronic characters, including Chuck E. Cheese himself or other characters from his Munch's Make Believe Band.

Ten are open so far at malls across the United States, with arcades in St. Petersburg, Florida; Tulsa, Oklahoma; El Paso, Texas; and St. Louis. Each location looks different, decorated with original artwork that celebrates the brand's past, according to a release.

Of course, there will also be prizes for adults to win and arcades will have "old-school merch" available for purchase. Some arcades will serve food, with the Kansas City location having a pizzeria that also serves a small selection of beer and wine, a spokesperson told CNN.

David McKillips, CEO of Chuck. E. Cheese, said that the spin-off is a "natural evolution" for the company following the remodel of its 500 locations and sees it as an "opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences."

The company's expansion comes five years after it filed for bankruptcy during the height of the Covid-19 pandemic. Chuck E. Cheese spent $350 million in remodels over the past few years as well as introducing new pricing tiers to attract budget-focused families.

The launch of Chuck's Arcade comes amid troubles for its chief rival Dave & Buster's. The latter is publicly traded and recently reported a 9.4% decline in same-store sales, with its new management trashing "ill-advised changes" implemented by its previous leadership that included too many adjustments at once.

 
So no alcohol or food. What exactly makes this an adult arcade?
Looking at their website, it looks like one pic showed tables and I think a snack bar in the background. So other locations might serve food. But I dont get a sense looking at that set up it would be booze anyway. But who knows.

If some locations are just arcade games, it'll likely fail fast. No different than arcades that died in every mall. The surviving ones are more like Dave & Busters kind of places where there's food, booze and party rooms.
 
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Im all in.

I think Arcades can be a wonderful addition to gaming, bring communities together and offer something special, like the old F-Zero arcades that let you put your GameCube memory card and save stuff/data/etc.
 
I remember visiting an adult arcade when I was barely 18. We thought it was for video games but quicky found out it was a place with separate room where pron was playing. One of my friends was like, "Well, when in Rome." The rest of us left and went to Walden Software.
 
I like arcades but I'm seeing them more often these days so I'm not sure what this Chuck E. Cheese version really brings to the table. More Donkey Kong arcade machines in the wild is still a good thing I guess.
 
Chuck E Cheese doesn't have the nostalgic grip to pull this off. Sure, tons of people have great memories of it growing up, but they also had fun at the local playground. And going while older, such as being a teenager with younger siblings or an adult with you own/siblings kids, kind of killed the appreciation. This combined with preexisting competition is going to make this a catastrophic failure.

One of the reasons places like Dave and Busters have the foothold they currently have is they also double as a sports bar.
 
Looking at their website, it looks like one pic showed tables and I think a snack bar in the background. So other locations might serve food. But I dont get a sense looking at that set up it would be booze anyway. But who knows.

If some locations are just arcade games, it'll likely fail fast. No different than arcades that died in every mall. The surviving ones are more like Dave & Busters kind of places where there's food, booze and party rooms.
this should be a Barcade and i do not even drink.
 
chucks-arcade-nashua-nh.jpg


Chuck E. Cheese is opening "Chuck's Arcade," a spin-off aimed at adults.
New YorkCNN —
Chuck E. Cheese isn't just for the kids anymore.

The arcade chain is opening a spin-off aimed at adults, called "Chuck's Arcade," which the company describes as a "modern-day love letter to the games and people who made Chuck E. Cheese great."

Similar to the kiddie version, Chuck's Arcade has a mix of nostalgic arcade games, like Donkey Kong and Mortal Kombat; and newer titles such as Halo and Connect Four Hoops. Plus, each arcade is "overseen" by one of the chain's iconic animatronic characters, including Chuck E. Cheese himself or other characters from his Munch's Make Believe Band.

Ten are open so far at malls across the United States, with arcades in St. Petersburg, Florida; Tulsa, Oklahoma; El Paso, Texas; and St. Louis. Each location looks different, decorated with original artwork that celebrates the brand's past, according to a release.

Of course, there will also be prizes for adults to win and arcades will have "old-school merch" available for purchase. Some arcades will serve food, with the Kansas City location having a pizzeria that also serves a small selection of beer and wine, a spokesperson told CNN.

David McKillips, CEO of Chuck. E. Cheese, said that the spin-off is a "natural evolution" for the company following the remodel of its 500 locations and sees it as an "opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences."

The company's expansion comes five years after it filed for bankruptcy during the height of the Covid-19 pandemic. Chuck E. Cheese spent $350 million in remodels over the past few years as well as introducing new pricing tiers to attract budget-focused families.

The launch of Chuck's Arcade comes amid troubles for its chief rival Dave & Buster's. The latter is publicly traded and recently reported a 9.4% decline in same-store sales, with its new management trashing "ill-advised changes" implemented by its previous leadership that included too many adjustments at once.

Meh....Ill stick with my emulators.
 
This is a horrible idea. Dave and busters doesn't have any licensed games besides a 30 year old jurassic park game. I have a feeling this will be the same.

Theres already barcades in most cities that are probably way better than this
 
I've been to a few of these locations. They are usually in shopping malls and really aren't anything special. They are meant to compete with regional arcade/redemption vendors that've been doing this for the past decade. I also don't really think they feel any more "for adults". Barcades have better games and better drink/food selection.

The only thing of note is that they all have online Pump it Up Phoenix. An incredible thing for modern Pump it Up fans who don't have a Dave & Buster's nearby.
 
This is a horrible idea. Dave and busters doesn't have any licensed games besides a 30 year old jurassic park game. I have a feeling this will be the same.
What are you talking about? Last time I went almost everything was licensed. Here's some of them:
I also remember Mario Kart, Halo, and tons of regular and ticket games with licensed properties.
 

A set price for unlimited arcade gaming for the win. Love Round 1.
Round 1 is sick. I love a good arcade.

I hope this chuck arcade thing works out, because more arcades in the world would be a great thing. But personally I can't see it being successful.
 
What are you talking about? Last time I went almost everything was licensed. Here's some of them:
I also remember Mario Kart, Halo, and tons of regular and ticket games with licensed properties.
I haven't been in 10 years so good for them in actually putting real games there. When I went it was shitty vr games and ticket games.

Even with games the idea of going to a chuck e cheese as an adult holds no appeal. Id rather go to a dive bar with character and a galaga machine
 

A set price for unlimited arcade gaming for the win. Love Round 1.

It's only a set price for certain games, usually older ones or fighting/pinball.

Everything else is credit-based.
 
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