The great MediaBistro
In total viewers, O'Reilly still smokes everyone else by a pretty large margin. Yet to be determined, however, is whether or not the >70 demo O'Reilly cultivates is actually awake during his program, though.
Phil Griffin knew it would happen, he just didn't think it would happen this quickly. On Friday night, MSNBC's Countdown with Keith Olbermann was the top-rated cable news show in the 25-54 demo. That means Olbermann beat his cable rival, FNC's The O'Reilly Factor and its host Bill O'Reilly. That's a first.
...O'Reilly and all the FNC primetime programs still dominate the total viewer numbers. So why is the demo win such a big deal? "It's everything, the demo is everything. It's where we make our money," said Griffin.
In total viewers, O'Reilly still smokes everyone else by a pretty large margin. Yet to be determined, however, is whether or not the >70 demo O'Reilly cultivates is actually awake during his program, though.
