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Two of the biggest studios in the world are teaming up in an effort to wring maximum profitability out of their respective direct-to-consumer platforms.
Disney and Warner Bros. Discovery are set to launch a new streaming bundle this summer that will combine the Disney+, Hulu, and Max streaming services. Specific pricing is still to be determined, but there will be both ad-free and ad-supported options of the bundle.
“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, president of direct to consumer for Disney Entertainment. “This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”
“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” added JB Perrette, CEO and president of global streaming and games for Warner Bros. Discovery. “Offering this unprecedented entertainment value for fans across all the complementary genres these three services offer, presents a powerful new roadmap for the future of the industry.”
The service will include content from the likes of ABC, CNN, Discovery, Disney, FX, HBO, HGTV, Hulu, Pixar, Searchlight, and, of course, Marvel and DC-based programming. So, basically... similar to the days of traditional cable TV!
Both companies are expected to present their programming wares to media buyers and advertisers next week.
Disney And Warner Bros. Discovery To Join Forces For New Streaming Bundle
Disney and Warner Bros. Discovery are joining forces on a new streaming bundle in an effort to wring profitability out of their direct-to-consumer platforms...
