Nothing new or shocking here... just the slow, steady march to AI-enshittification.
www.ea.com
Machine Learning and Artificial Intelligence (AI) have long been cornerstones of innovation at EA — powering everything from intelligent gameplay and real-time animation to physics simulation, pathfinding solutions, and more efficient development pipelines.
Today, we're taking the next step on that journey.
Electronic Arts is excited to announce a partnership with Stability AI, to co-develop transformative AI models, tools, and workflows that empower our artists, designers, and developers to reimagine how content is built. A global leader in generative technology, Stability AI's work is revolutionizing visual media.
With humans at the center of storytelling, we're evolving how we work so that AI becomes a trusted ally: supporting faster iteration, expanding creative possibilities, accelerating workflows, and allowing more time to focus on what matters most – building world-class games and experiences that entertain massive online communities. It can draft, generate, and analyze, but it can't imagine, empathize, or dream. That's the work of EA's extraordinary artists, designers, developers, storytellers, and innovators.
EA and Stability AI partner to empower artists, designers, and developers
The partnership will help unlock faster iteration, accelerate workflows, and expand creative possibilities.
www.ea.com
Machine Learning and Artificial Intelligence (AI) have long been cornerstones of innovation at EA — powering everything from intelligent gameplay and real-time animation to physics simulation, pathfinding solutions, and more efficient development pipelines.
Today, we're taking the next step on that journey.
Electronic Arts is excited to announce a partnership with Stability AI, to co-develop transformative AI models, tools, and workflows that empower our artists, designers, and developers to reimagine how content is built. A global leader in generative technology, Stability AI's work is revolutionizing visual media.
With humans at the center of storytelling, we're evolving how we work so that AI becomes a trusted ally: supporting faster iteration, expanding creative possibilities, accelerating workflows, and allowing more time to focus on what matters most – building world-class games and experiences that entertain massive online communities. It can draft, generate, and analyze, but it can't imagine, empathize, or dream. That's the work of EA's extraordinary artists, designers, developers, storytellers, and innovators.
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