Looks like it was quite a popular addition, at least in getting people to try it. It's worth noting this isn't even available in all major European languages yet.
And here are the soccer teams people chose to play for:
Source: http://news.ea.com/press-release/company-news/electronic-arts-reports-q2-fy17-financial-resultsEA said:In the first week of FIFA 17, 20% more players were engaged in the game compared to the first week of FIFA 16 last year and nearly 2/3 of all FIFA 17 players have engaged in “The Journey” story mode.
Net sales from FIFA, Madden NFL and Hockey Ultimate Team™ are collectively up 15% for the trailing twelve-months compared to last year.
And here are the soccer teams people chose to play for:
Source: http://news.ea.com/press-release/company-news/electronic-arts-reports-q2-fy17-financial-resultsEA said:With a record 20 League titles, Manchester United has been the fan-favorite with 18% of players selecting the Red Devils. Liverpool FC (11%), Leicester City Football Club (11%), Arsenal (10%), and West Ham United (8%) round out the top five. No matter the club, there’s been no shortage of silverware for Alex Hunter, with fans winning more than 560,000 Premier League titles and more than 1 million FA Cup titles.