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[mreddie]

http://money.cnn.com/2016/06/03/news/companies/roger-enrico-pepsico-ceo/index.html

WARNING: Auto Play video that has nothing to do with the article because CNN

The most influential CEO in recent memory and since GAF has a lot of Taco Bell and Moutnain Dew shout outs, here's a recap of the man of pretty much put Pepsi into the limelight and a pain in Coca Cola's side.

Former Pepsi CEO Roger Enrico, who led the company during the so-called "cola wars" with Coca-Cola, has died at age 71, the company said.
He became president and CEO of PepsiCo Beverages and Foods in 1983, and was CEO of various operating divisions and businesses within the company including Frito-Lay during the next few years. In 1996, he took the top job as CEO of PepsiCo, a position he held for five years.

During his tenure as CEO, Enrico acquired Tropicana from Seagram for $3.3 billion, beat Coca-Cola in acquiring Quaker Oats, and recruited Michael Jackson for an ad campaign in 1983. It was during a shoot for a commercial the following year when Jackson's hair accidentally caught on fire, burning his head.

He also reorganized the company's restaurant businesses, spinning off the $7 billion bottling business and the struggling Taco Bell, KFC and Pizza Hut chains. He also ramped up the company's emphasis on snack foods, not just beverages.

He was also Chairman of DreamWorks Animation SKG Inc from 2004 to 2012.

 

[Enter the Dragon Punch]

that book must be some berenstein shit because Pepsi didn't win the cola wars

 

[Zaraki_Kenpachi]

He was not the most influential CEO in recent times... Still really impressive what he did though.

 

[Azazzel]

Damn. Wasn't he "young" to die at that age? Were there any sort of complications?

 

[davepoobond]

He was not the most influential CEO in recent times... Still really impressive what he did though.

pepsi begets yum brands begets diabetes

 

[Escape Goat]

Created the phrase "Is Pepsi ok?"