Draugoth
Gold Member
The manga was already a big hit with 10M volumes sold before the anime started, from April 2020 ~ Sept. 2023. 10M sold is a large enough number that some manga websites in Japan use it as a benchmark for what's considered a "hit" manga you can filter for.
Over the course of 3.5 years, 10M volumes sold. But that was before the anime.
In just 2 months after the anime started, the manga sold SEVEN MILLION more copies during Nov/Dec 2023.
https://www.animenewsnetwork.com/ne...tion-in-2-months-since-anime-premiere/.205063
Even at over 3M copies per month being sold, Frieren is a long way away from cracking the top 20 list of best selling manga of all time, but the anime is launching the manga into the rarified sales pace of smash hit manga that every Japanese person can easily recognize.
Moreover, Frieren's cultural influence in Japan is jumping into the mainstream.
The phrase 勇者ヒンメルならそうした (The Hero Himmel would have done so) is a manga/anime meme that's made the jump into Japanese mainstream culture. It's gotten the name ヒンメル理論 (Himmel logic) where you point out the right/noble thing to do saying this is what Himmel would have done.
A parent shared a funny story where their elementary school child didn't want to do their homework and in exasperation, he said "This is what Himmel would have done" and the kid was like "That's true" and did it. There are multiple groups on social media devoted to the meme. A search forヒンメルなら (Himmel would have) on twitter (X) pulls up thousands of tweets with people's twists on the phrase.
Frieren's being pulled into crossover advertising campaigns. Japanese fans were amused when a crossover collaboration between Frieren and Beyblade (a line of spinning top toys popular with younger kids) was announced.
https://togetter.com/li/2246187
The logic of Frieren "discovering" Beyblades was Frieren wanted to learn more about humans... then learned that humans like playing with Beyblades (which cracked up Japanese fans leading to jokes about Frieren discovering just about anything)
https://togetter.com/li/2246187
Small advertising crossover comics of Frieren, Fern and Stark playing with Beyblades being released.
"There's a bunch of people dressed strangely!""There's something odd about these people..."
"I'll blow it up with Zoltraak"
"No you get disqualified unless you use a top!"
There was also a Frieren x Meitantei Conan (Case Closed) Collaboration ad (Conan is about as main stream as any anime character can get in Japan, alongside Doraemon, Chibimaruko-chan or Luffy)
https://www.animatetimes.com/news/details.php?id=1694049088
Frieren, Fern and Stark "staying" at rooms in the Mantenno Hotels.
https://www.mantenno.com/2023/3249/
It just feels like Frieren is definitely hitting another gear in terms of public consciousness in Japan. It was already well known among manga fans after it won the reader-voted Manga Taisho award in 2021 over strong contenders like "Chi" and "Oshi no ko" and "Monster No. 8," but it feels like Frieren is on the trajectory to become something bigger.
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