According to the upcoming DisneyWar book by James Stewart, both Disney CEO Michael Eisner and President Robert Iger were dubious that the series Lost, which had been championed by ABC Entertainment Television Group Chairman Lloyd Braun, would draw an audience. Iger originally called the series "a waste of time," adding, "It might work as a miniseries, but not as a series." According to the book, Braun defied Iger's "clear invitation" to kill it. Later Eisner asked Braun, "What have you picked up?" When he described Lost, Eisner reportedly frowned, then said, "That's never going to work." Even after its successful premiere (and after Braun had been fired), Lost continued to be damned by Eisner, who told Stewart, "Lost is terrible. ... The pilot was two hours; it was broken into two one-hour episodes. Then the show goes off a cliff. There's no more plane crash! Who cares about these people on a desert island?" Lost is currently ABC's second most popular TV series, behind Desperate Housewives. On Wednesday, it dominated the 8:00 p.m. hour, scoring an 11.6 rating and an 18 share, well above second-place CBS's 7.3/11 (60 Minutes Wednesday).