That said, when laid out side by side, there was only one winner of the war of the E3 2005 press conferences: Sony. Even the most rabid Nintendan or Microsoftie had to admire its plan of attack, taken directly from Sun Tzu's playbook. "One who is skilled at making the enemy move does so by creating a situation, according to which the enemy will act," said the Chinese philosopher-general. "He entices the enemy with something he is certain to want. He keeps the enemy on the move by holding out bait and then attacks him with picked troops." Having drawn out Microsoft to act first to try to capture the multibillion-dollar next-gen console market, Sony countered masterfully with a dazzling and totally unexpected display of game technology. Now it's up to Nintendo to strike back.
