Caayn
Member
As European Union officials count the days before their annual vacation, Google's lawyers and lobbyists are hunkering down in Brussels, preparing for what may be a record EU antitrust fine.
"If there's going to be a fine, it has to be the biggest ever," said Stephen Kinsella, a lawyer at Sidley Austin who represents companies that have complained to the EU about Google. ”The European Commission has strongly signaled that if there is going to be a fine it would need to be at a level that would have deterrent effect."
As Alphabet Inc. pulled in $90 billion in revenue last year, any fine would be capped at $9 billion. But within that limit, the actual size of the fine would be calculated from sales in the market under investigation. Alphabet's Google division generated $79 billion in ad revenue in 2016. While it doesn't break out sales for shopping search advertising, ads from search provide most of its revenue.
The U.S. Chamber of Commerce in March called on Trump to "address the misuse of competition law by other nations that impede international trade and competition and harm U.S. companies."
Complaints about Google continue to pour in to the EU, most recently from publishers about Android software. And new fronts could open; Vestager tweeted recently that she'd be playing close attention to Google's new ad-blocking feature.
Source: https://www.bloomberg.com/news/arti...r-down-for-summer-fight-with-eu-as-fines-loom
Fine me if old.