Political data gathered on more than 198 million US citizens was exposed this month after a marketing firm contracted by the Republican National Committee stored internal documents on a publicly accessible Amazon server.
The data leak contains a wealth of personal information on roughly 61 percent of the US population. Along with home addresses, birthdates, and phone numbers, the records include advanced sentiment analyses used by political groups to predict where individual voters fall on hot-button issues such as gun ownership, stem cell research, and the right to abortion, as well as suspected religious affiliation and ethnicity. The data was amassed from a variety of sourcesfrom the banned subreddit r/fatpeoplehate to American Crossroads, the super PAC co-founded by former White House strategist Karl Rove.
Deep Root Analytics, a conservative data firm that identifies audiences for political ads, confirmed ownership of the data to Gizmodo on Friday.
UpGuard cyber risk analyst Chris Vickery discovered Deep Roots data online last week. More than a terabyte was stored on the cloud server without the protection of a password and could be accessed by anyone who found the URL. Many of the files did not originate at Deep Root, but are instead the aggregate of outside data firms and Republican super PACs, shedding light onto the increasingly advanced data ecosystem that helped propel President Donald Trumps slim margins in key swing states.
The RNC paid Deep Root $983,000 last year, according to Federal Election Commission reports, but its server contained records from a variety of other conservative sources paid millions more, including The Data Trust (also known as GOP Data Trust), the Republican partys primary voter file provider. Data Trust received over $6.7 million from the RNC during the 2016 cycle, according to Open Secrets, and its president, Johnny DeStefano, now serves as Trumps director of presidential personnel.
Source: http://gizmodo.com/gop-data-firm-accidentally-leaks-personal-details-of-ne-1796211612Deep Root further obtained hundreds of files (at least) from The Kantar Group, a leading media and market research company with offices in New York, Beijing, Moscow, and more than a hundred other cities on six continents. Each file offers rich details about political adsestimated cost, audience demographics, reach, and moreby and about political figures and groups from the political spectrum. There are files on the Democratic Senatorial Campaign Committee, Planned Parenthood, and the American Civil Liberties Union, as well as files on every 2016 presidential candidate, Republicans included.
Whats more, the Kantar files each contain video links to related political ads stored on Kantars servers.
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A LOT more at source!