KLOL/Houston Flips To 'Spanglish Top 40'
This morning at 10am CT, as was rumored, heritage Rocker KLOL-FM disappeared; in its place is Mega 101 FM, "Latino and Proud", playing 10,101 songs in a row. Jesse Rios has been named Program Director for the station.
Two weeks ago KSJO-FM/San Jose left the Rock format after 36 years in favor of Oldies-based Regional Mexican "La Preciosa," kicking off a Spanish-language frenzy in the Bay Area; SBS will be entering that market shortly as it takes control of Infinity's KBAA-FM, which has changed its call letters to KRZZ. The San Jose and Houston moves are part of Clear Channel's new initiative to increase its Spanish-language station count by at least 20 signals in the coming months under SVP/Hispanic Radio Alfredo Alonso's guidance. Alonso has confirmed for R&R that Mega 101 FM will be formatted differently from "La Preciosa." Station insiders are describing the format as Spanglish Top 40.