Well, we put it up on a 46" or so widescreen Samsung plasma, unfortunately, we only used S-Video (Monster Brand though), and the lighting conditions weren't terribly ideal, considering it was set up the middle of the floor (about the media carpet entrace location) and even the light from outside pretty much touches into it cause of the big window entrances we have...
well, needless to say, PEOPLE WERE FLOORED! Unfortunately traffic wasn't what I was expecting, but people that didn't even care about videogames would stop by and check out the game... it was fun to have customers there playing, and when nobody was playing it, I left a game going on auto, and let's just say it was on of the most beautiful things you'd ever seen in the world of videogames...
I think it's staying up for tomorrow so we'll have another shot at attaching decent-margin accessories like controllers and XBox Live to this, but early in the day (Sat.), some guy who spent a good hour or so trying it out actually bought an XBox with the game, and it's probably not inaccurate to say that today, ESPN NFL 2k5 sales either came close to or easily surpassed what Madden '05 did in sales for our store...
Best Buy Sega fans: Convince your manager to demo this on a open-item widescreen HDTV, you'll move copies and convert casual Madden fans on the spot (I did remain accurate and when asked, I did mention that the gameplay in Madden, from what I had heard, was a little more refined and some reviewers were giving it slightly higher scores, but that you weren't going to beat the presentation and graphics of NFL 2k5)...
Still, the majority of our customers are the type to go for the presentation considering the gameplay in 2k5 is well enough...
Also, for some reason, people are really trying to get their hand on the Madden Collector's edition, but we pretty much ran out...