Saw this today on the Nausicaa.net Miyazaki mailing list (news entry: http://www.nausicaa.net/miyazaki/newspro/latest_news.shtml#newsitemEEpEEFukyFuAXaDnpx)...
http://translate.google.com/transla...&hl=en&ie=UTF-8&oe=UTF-8&prev=/language_tools
The article says 1,480 million yen (~$14.4 million) as opposed to the more general 1,400 million (~13.5 million) of the byline. The target of 50 billion yen translates to roughly $485 million which would absolutely crush the record that Spirited Away holds of largest grossing film in Japan at roughly $240 million US (or closer to $300 million at current exchange rates).
Toho announced :
'Howl' earned 1,400 million yen (~$13.5 million USD) at the box office in the first day of release and its next day (Nov 23, 24). This is the highest new record at a Japanese movie.
Furthermore, Toho said
"This is a golden chance. We are going to aim at Spectator mobilization of 40 million people and The box office revenue of 50 billion yen."
http://translate.google.com/transla...&hl=en&ie=UTF-8&oe=UTF-8&prev=/language_tools
The article says 1,480 million yen (~$14.4 million) as opposed to the more general 1,400 million (~13.5 million) of the byline. The target of 50 billion yen translates to roughly $485 million which would absolutely crush the record that Spirited Away holds of largest grossing film in Japan at roughly $240 million US (or closer to $300 million at current exchange rates).