Is it just me, or do you think going back to the NFL 2K label would be a smart move for Sega? If I remember correctly, one of the NFL 2Ks sold about 700,000 on the PS2. ESPN didn't even sell half of that.
[Edit] I think that may have been NFL 2K2. Even still, changing names on people like that isn't a brilliant move by any means. The ESPN name was once associated with Konami's horribly lackluster games, and no one took notice of those.