XiaNaphryz
LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
http://www.foodbeast.com/news/jack-in-the-box-munchie-meals/
https://www.youtube.com/watch?v=ZXftp4yvRHw
On a recent visit to Jack in the Box's headquarters in San Diego, CA, I sat down with Jeff Zwally, their VP of Research & Development to discuss their process in creating these munchie-friendly meals.
The day we came in, their culinary team had just finished a session on breakfast sandwiches. In the morning, they had come up with more than 100 breakfast ideas. Of those 100, about 20 of them make the "concept board," where the culinary and marketing teams end up sketching them out and rating how easy their concepts are to make with current ingredients (or if new ones are needed).
Once those 20 "concepts" are on the board, Jeff and his team end up creating ten of them for testing. Consumers and other employees then become the guineas, trying and rating these in a controlled environment, and finally, 2-3 of those items usually make it to a restaurant.
While we were visiting, Jeff had his team bring out their newest Munchie Meal item to be released -- Sourdough bread, Crispy Chicken, topped with nacho cheese, jalapeños and onion rings. It was like a chicken sandwich drowning in nacho cheese and it worked really well together.
https://www.youtube.com/watch?v=ZXftp4yvRHw