Andvary
Member
Just a little excerpt:
Q: Explain Sony's online strategy. It doesn't seem to me as clear as what Xbox is doing with Xbox Live. What are your thoughts on online in the next generation?
A: That's going to be a very integral part. I liken it to air conditioning in the car. It used to be nice to have in the '60s, at least when I was growing up, but now I don't think you'll find too many cars without air conditioning. It's a definite must-have. It's going to be an integral part of the PlayStation 3 experience.
The challenge that we have is to make sure that we are able to also provide a world, an online world, where consumers can take advantage of the PlayStation Portable that they have, and to use that as a device that works in tandem with the PS3. For example to play games on the other side of the world.
We do have the largest online user base in any of the consoles. So we want to make sure that we also include the PlayStation 2 users in that experience, to the extent possible. We don't want to shut them out, or just keep them in the PS2 world where everybody else is enjoying the PSP/PS3 world. So that's an added challenge that we have that others do not.
So those bring out specific challenges that we need to work through, and to also bring out a comprehensive online program from Day 1 as opposed to a program that gets changed every two months or what have you. I would much rather wait to make sure we have something that we are happy with, that the publishing community is happy with, and put it out even if that means that it takes a bit longer than people expect.
Q: Could you see Sony going with a broader, more centralized, community-focused online experience?
A: I think community focus, centralized, to a certain extent, yes. Those I think are very important. That's one of the findings that we're seeing in our online community when we talk to them. But we want to make sure that it's not too controlling, because that's the tradeoff that you have there. It's a fine balancing act that you need to strike the right balance with centralized, and feeling like you're a part of the community without being forced into that.
The rest here
Q: Explain Sony's online strategy. It doesn't seem to me as clear as what Xbox is doing with Xbox Live. What are your thoughts on online in the next generation?
A: That's going to be a very integral part. I liken it to air conditioning in the car. It used to be nice to have in the '60s, at least when I was growing up, but now I don't think you'll find too many cars without air conditioning. It's a definite must-have. It's going to be an integral part of the PlayStation 3 experience.
The challenge that we have is to make sure that we are able to also provide a world, an online world, where consumers can take advantage of the PlayStation Portable that they have, and to use that as a device that works in tandem with the PS3. For example to play games on the other side of the world.
We do have the largest online user base in any of the consoles. So we want to make sure that we also include the PlayStation 2 users in that experience, to the extent possible. We don't want to shut them out, or just keep them in the PS2 world where everybody else is enjoying the PSP/PS3 world. So that's an added challenge that we have that others do not.
So those bring out specific challenges that we need to work through, and to also bring out a comprehensive online program from Day 1 as opposed to a program that gets changed every two months or what have you. I would much rather wait to make sure we have something that we are happy with, that the publishing community is happy with, and put it out even if that means that it takes a bit longer than people expect.
Q: Could you see Sony going with a broader, more centralized, community-focused online experience?
A: I think community focus, centralized, to a certain extent, yes. Those I think are very important. That's one of the findings that we're seeing in our online community when we talk to them. But we want to make sure that it's not too controlling, because that's the tradeoff that you have there. It's a fine balancing act that you need to strike the right balance with centralized, and feeling like you're a part of the community without being forced into that.
The rest here
