shinobi602
Member
Thought this deserved a separate discussion. With a population of almost 80 million that's been virtually untapped by the Western world for decades, it's going to be fascinating to watch how it unfolds.
LONDONTuesdays deal between the West and Iran paves the way for fresh foreign investment and the reopening of a big consumer market-in particular, for U.S. companies all but barred from the country for decades.
Amid a diplomatic détente that started in earnest last year, big American firms have already been gearing up to explore the market potential. Apple Inc. and General Electric Co. both have been in touch with potential Iranian distributors, according to people familiar with the matter. Boeing Co. started selling aircraft manuals and charts to an Iranian airline last year, its first Iranian sales in more than three decades.
A Boeing spokesman said the company will await further developments on how this agreement will affect the company. Representatives for GE and Apple werent immediately available.
Executives in Europe are already relatively far along in their own re-engagement with former Iranian business partners and with the government in Tehran. With that head start, European exporters are likely to be the first to benefit once a deal is implemented.
In my experience, Iranians value loyalty, said Nigel Kushner, chief executive of W Legal Ltd., who advises companies on sanctions. Those western companies who retained a close relationship during the sanctions regime will likely be the first to reap the benefits.
German industry group BDI welcomes the agreement with Iran, predicting German exports to Iran to rise to more than 10 billion ($11.3 billion) in the medium term, from 2.4 billion last year. Machinery and plant makers could sell equipment to Irans oil industry, said BDI President Ulrich Grillo.
Car manufacturing, the chemical industry, healthcare and the expansion of renewable energy also offer the German industry many opportunities, he said.
Last month, Shell Chief Executive Ben van Beurden met with Iranian Oil Minister Bijan Zanganeh in Vienna before flying a team of officials out to Tehran to discuss potential areas of business cooperation should sanctions be lifted, the company said.
We are engaging with relevant governments to understand the immediate and long term impact of the latest agreement on the sanction regime, a Shell spokesperson said Tuesday. BP declined to comment Tuesday on the deal. By allowing U.S. companies into Iran, the deal could heighten competition in the oil patch. Exxon Mobil Corp. hoped to move into Iran in the late 1990s before the U.S. government quashed the deal. A spokesman wasnt immediately available for comment.
Via the Wall Street JournalTuesdays deal sets up Boeing to benefit from Irans ageing commercial aviation fleet. That establishes a fresh market in which to compete with Airbus Group SE, which has also been stymied in selling into Iran. Last month in Paris, Irans transport minister said the countrys aviation industry was in the market to replace as many as 400 jets over the next 10 years, at a cost of at least $20 billion.
The deal also eventually unlocks more than $100 billion of frozen Iranian assets, which have been locked in foreign bank accounts, boosting Iranian buying power. Exporters, consumer-goods manufacturers and pharmaceutical companies are already selling into Iran, with current sanctions allowing some humanitarian trade.