marketing with ninjas and barbarians

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Matlock

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Question: What are the cross-functional barriers?

A:

-Turf - expertise
*Ninja - Stealth
*Barbarian - Killing shit

-Interpretive - how you see the same thing because of organizational differences
(Hamburger)
*Ninja - Something strange, might eat if necessary
*Barbarian - MEAT

-Communication - different interpretations, understandings, and responses to information
(God)
*Ninja - Something to aspire to, something higher, would be awe-struck to see him
*Barbarian - WHO TO SMASH
 
Cimmerian.


Question: What are four types of development projects?
(Playstation)

Derivative - same product, small differences
*Playstation - Concurrent models - newer/different parts, but same processes

Platform - same product, different process
*PSone - smaller case, smaller mobo, different manufacture

Breakthrough - same concept, new product
*Playstation 2 - different all-around, but the same idea

R&D - new everything
*PSP - new ideas, new product
 
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