They are a large chain so they can afford the lower than MSRP prices. They use these games as a lossleader so you'll be interested in purchasing more products from them. I've been told that in their B&M stores they have expensive accesorries that consumers pick up all the time so the setup is working just fine.
They are a large chain so they can afford the lower than MSRP prices. They use these games as a lossleader so you'll be interested in purchasing more products from them. I've been told that in their B&M stores they have expensive accesorries that consumers pick up all the time so the setup is working just fine.
Well they weren't always offered online, this is something new previously the discounts were only offered in the B&M's.... I'd say it was an experiment to expand their customer base since the B&M's aren't located all across the US.
Maybe they want more people to shop online, so they offer lower prices for now? Sort of a bait-and-switch type deal...you pay less now to get you feeling comfortable about buying online but they turn around later on and jack up their prices to normal in-store prices.
