Draugoth
Gold Member
Netflix Hikes Prices for Basic and Premium Plans
The changes come as the streaming platform ramps up its monetization efforts, including its password-sharing crackdown, which has now begun rolling out in every region.
www.hollywoodreporter.com
Netflix will be rolling out price increases for some consumers in the U.S., U.K. and France starting Wednesday.
In the U.S., the prices for the basic plan — the lowest tier plan without advertising, which is no longer available to new members — will increase from $9.99 to $11.99, while the premium plan, which allows users to watch in Ultra HD on supported devices and download on six supported devices at a time, will increase from $19.99 to $22.99. The plan with ads, at $6.99, and standard plan, at $15.49, will remain the same price.
But its premium ad-free plan now costs £17.99 in the UK - a rise of £2 - with basic plans priced at £7.99. Ad-supported and standard subscriptions remain at their current levels.
Shares rose by as much as 13% in after-hours trading - but revenues of $8.54bn (£7.05bn) in the third quarter slightly missed Wall Street estimates.
Last edited: