100 million subscribers worldwide.
Netflix reported second-quarter earnings on Monday that fell just shy of analyst estimates, and revenue that exceeded expectations as user growth exploded.
The entertainment technology company added 5.2 million total memberships, blowing away Wall Street's estimates of 3.23 million during a historically weak quarter amid the return of marquee content like "Orange is the New Black." International viewers now account for more than half of Netflix's membership base.
Results vs. expectations
EPS: 15 cents per share vs. 16 cents per share, adjusted, expected by a Thomson Reuters consensus estimate
Revenue: $2.79 billion vs. $2.76 billion expected by a Thomson Reuters consensus estimate
User growth (net adds): 5.2 million (1.07 million domestic, 4.14 million international) vs. 3.23 million total streaming (631,000 domestic, 2.59 million international) expected by a FactSet estimate.
Last quarter, Netflix said it would spend over $1 billion in 2017 on marketing costs alone, projecting that the company would have negative free cash flow for "many years" as it invests in original content, including an estimated $2 billion in negative free cash flow this year.
Netflix has shuffled some top executives in recent months, adding chief product officer Greg Peters and feature film boss Scott Stuber. Netflix announced an ambitious plan for its feature film business on Monday, including the release of 40 features "that range from big budget popcorn films to grassroots independent cinema."