Edit- Update
Netflix is rolling it out the new web interface today.
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Netflix is rolling it out the new web interface today.
Today, we are excited to unveil the new Netflix website. It’s our first major update in four years, and it’s an experience that has been built from the ground up to make it faster and easier to discover something great to watch for our millions of members around the world.
Over the past four years, web browsers have changed a lot, becoming more sophisticated and allowing for richer visuals and animations. How our members use Netflix has changed too. We’re spending more and more time using mobile and tablet apps.
With the new Netflix website, we’ve created a richer, more visual experience, and a website that works more like an app and less like a series of linked web pages. Information appears in-line and in context rather than on a separate page, which makes exploring the catalog faster than ever before.
When you hover your mouse over a title, you will now see a slideshow of images from that movie or show. We hope this slideshow will give you a better feel for what the show is about than reading the description alone.
Clicking on the title or synopsis opens an inline details pane, allowing you to browse episodes and read details and reviews. You can also explore similar titles by clicking More Like This, or jump off to titles from the same cast, genre or mood.
Scrolling through rows is now much faster, with a mouse-click advancing a full row at a time.
We’ve designed the website to work whether you are using a mouse, trackpad, or a touch screen. Touch screen users can tap to play or open details, and swipe to scroll through rows of titles.
The website is rolling out globally starting today and may take up to two weeks to reach all members. A small number of members on older versions of popular browsers will be prompted to upgrade their browser before they can access the new site.
We hope you enjoy the new Netflix website. It has been an exciting project for us, and we are thrilled to share it with you.
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Netflix confirms today that it will roll out a new user interface on the web to all users worldwide beginning next month. A number of Netflix customers are already seeing the updated look-and-feel, however, according to various reports. The interface, which was previously demonstrated at CES and Mobile World Congress, brings the design of Netflix’s website more in line with what users today see on mobile phones, tablets, on gaming consoles and on other streaming media players, like Roku.
The most notable aspect to the new design is that it eliminates the slower, scrolling carousels for content discovery in favor of an updated look with larger thumbnails in each section which can be clicked on in order to expand a detail screen showing additional information about the title in question.
Here, you’re able to see a movie or episode’s title, description, running time and more, and can add the title to your watchlist. In the older web interface, you have to hover over a thumbnail of the show or film in order to see more information, but to see the same level of detail, you’d typically have to click a small “More Info” link to be taken to a new screen.
That process of moving between two screens slowed down users’ ability to find content they wanted to watch, as did the older navigation which required you to click on arrows to move through a carousel of titles whose thumbnails resembled movie posters.
The overall design is one that’s more immersive and presents more information to users, much like Netflix’s interface on televisions.
The updated look should please most web users because of the speed increases when it comes to browsing, though some are complaining that the changes mean you’ll now see fewer titles on a single screen thanks to the elimination of the vertical thumbnails which took up less space. This desire to see more content on one screen is something that has sparked a lot interest in recent days – there was even a popular Netflix hack called “God Mode” released earlier this year which lets you see all the movies and TV shows at once with no need to click around on the interface.
That someone had gone to the trouble to “fix” the Netflix interface by way of a browser bookmarklet indicated that the online experience left a lot to be desired for many users.
Netflix didn’t say how many customers would see the updated interface before the global launch in June, but it’s clear from reports that the rollout is already underway.
The move is a significant one for the company as it represents the first user interface update for PC users since 2011, Netflix notes.
It’s also part of Netflix’s larger plan to streamline its interface for customers in a multi-screen world – the company had said earlier this year that customers expect the same experience on TVs, phones and tablets, and it even introduced a “Recommended TV” program offering guidelines to TV manufacturers.