Nintendo Says Switch 2 Price Changes May Still Occur Depending On Tariffs

Topher

Topher

Identifies as young
Console price remains unchanged for now

Nintendo's president, Shuntaro Furukawa, has stated that price changes for the Switch 2 may occur in the future depending on how the current tariff situation shakes out.

Speaking to investors (via Yahoo News, translated by Genki), Furukawa said that the focus for now is to "quickly popularise" the Switch 2 in order to help faciliate its immediate success. However, should the situation with tariffs change, prices may also change accordingly.

It's important to note here that he doesn't necessarily say whether prices would go up or down; after all, while it's probably unlikely at this point, tariffs may well be a thing of a past in the coming months. It's all a bit of an unknown at this point. Chances are though, that if the price is going to change anytime soon, then it's probably going to go up.

Here's what Furukawa said:

"At this time, the top priority is to quickly popularize the Switch 2 hardware.

"If the assumptions regarding tariffs change significantly, we would like to consider what price adjustments we should make and implement them after considering various factors."
Click to expand...

So yeah, it's all a bit vague, which is exactly what we've come to expect from corporate executives. After Nintendo had recently delayed pre-orders for the Switch 2 in the US, it decided to maintain its decided price for the console itself, but offset this by raising the price of accessories across the board.

Microsoft and Sony both recently raised the prices of their respective consoles in recent weeks across various regions, with Xbox being subject to the biggest hikes in the US.

www.nintendolife.com

Nintendo Says Switch 2 Price Changes May Still Occur Depending On Tariffs

Console price remains unchanged for now
www.nintendolife.com www.nintendolife.com

Lock in that preorder if you can
 
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This was the main reason I decided to preorder. I was going to wait since there wasn't really anything I needed to play immediately, but didn't want to take a chance on a higher price in the future.
Plus, one thing I knew for certain is that the price isn't going to drop so......what the heck..
 
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Yeah, considering it's more likely to go up in price than stay the same, no regrets getting a preorder at this point.

The thing that concerns me is Microsoft nonsense of increasing the price on xbox stuff 5 years after the fact. By this point in a generation, the reduced price of a console should've caught up where it would go down, or not need to be raised even with tariffs.

I really wonder what the end game is here. To just try not to sell to more frugal customers now? Lowering the price of a console is a way to sell to a whole new batch of customers who were never going to spend at the existing price, but now it's like they don't care.
 
If Nintendo sends ma preorder invite I'll buy now. But I'm not too worried about it either way.
 
I'm gonna wait this whole ordeal. I still have plenty of games to play. I'd rather keep the money for now. Even though the prices will rise. I'm just gonna leap frog it.
 
The fear of the price going up is gonna generate alot of sales from people who may have otherwise been inclined to wait it out a bit.
 
adamsapple said:
Looks like we're about to get some good news in this front, as early as next week.


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Yes, I also read/saw there are some indications that maybe we will get a drawdown from both sides(with China vs US) while negotiations for a long term trade deal are going on. Hopefully lower than 50%.
 
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Banjo64 said:
Can't wait for the price decreases that follow
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not funny transformers GIF
 
It's crazy how in 1 generation we wen't from "Maybe wait before you get the console, it's never going to be more expensive and there might be issues we don't know about" to "just get it at launch, it's never going to be cheaper!".
 
QLQ said:
That's a very shitty thing to say. Trying to create FOMO by psychological manipulation.
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Or, you know, the tariff situation is highly volatile and has the potential to have a huge impact on prices, as we've seen time and time again over the last month.

Also, this statement was made to investors, not consumers. Furukawa has a fiduciary duty to keep them informed about factors that could affect Nintendo's profitability in the coming fiscal year, and I'm sure the potential impact of tariffs on prices is one of their top concerns right now. (I mean, just look at how wild the market swings have been every time there's fresh tariff news.)
 
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Speaking to investors (via Yahoo News, translated by Genki), Furukawa said that the focus for now is to "quickly popularise" the Switch 2 in order to help faciliate its immediate success. However, should the situation with tariffs change, prices may also change accordingly.
Click to expand...

Good guy Nintendo loves acting like they rushed it to market to help you save...

The tariff is already built into the current price. They're not stupid but they think you are.
 
Fbh said:
It's crazy how in 1 generation we wen't from "Maybe wait before you get the console, it's never going to be more expensive and there might be issues we don't know about" to "just get it at launch, it's never going to be cheaper!".
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dystopian.... capitalizing on the potential of price INCREASES rather than price DROPS in order to sell consoles.... these businesses are fucking crazy
 
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delirium trigger said:
Good guy Nintendo loves acting like they rushed it to market to help you save...

The tariff is already built into the current price. They're not stupid but they think you are.
Click to expand...

The *current* tariffs are built into the current price. He's not addressing that. He's saying the price could change if the tariff rate changes, something that can't possibly be priced in, because it hasn't happened yet.

There's also has been way too much volatility around tariffs recently for future tariff rates to be predictable, so even if Nintendo has figured some speculative future tariff rate into the price, they could be very wrong. Furukawa has an obligation to be upfront with investors about this uncertainty, which is what he's doing here.
 
blacktout said:
The *current* tariffs are built into the current price. He's not addressing that. He's saying the price could change if the tariff rate changes, something that can't possibly be priced in, because it hasn't happened yet.

There's also has been way too much volatility around tariffs recently for future tariff rates to be predictable, so even if Nintendo has figured some speculative future tariff rate into the price, they could be very wrong. Furukawa has an obligation to be upfront with investors about this uncertainty, which is what he's doing here.
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I honestly don't know the answer, is there even a tariff on the Switch 2 right now? I vaguely remember hearing that gpus and processors were exempt.
 
delirium trigger said:
Good guy Nintendo loves acting like they rushed it to market to help you save...

The tariff is already built into the current price. They're not stupid but they think you are.
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The current one yes. But the entire argument is that tariffs on items coming from Vietnam or other countries may change shortly. The 90 day pause is coming to an end in July or so iirc.
 
delirium trigger said:
I honestly don't know the answer, is there even a tariff on the Switch 2 right now? I vaguely remember hearing that gpus and processors were exempt.
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My understanding is that consoles are not exempt from the current tariffs. However, Nintendo has split their manufacturing between Vietnam and China and seem to be prioritizing sending Vietnamese-manufactured Switch 2s to the US, so they're not being hit with the full 145% tariff.

That said, the Vietnamese tariffs were part of the 90 day hold and could go back up to 43% if a long-term deal isn't reached in the coming weeks, so there's significant risk there.

Nintendo also manufactures a lot of their accessories in China, which is why they've already raised prices on their controllers, cameras, etc.
 
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delirium trigger said:
Good guy Nintendo loves acting like they rushed it to market to help you save...

The tariff is already built into the current price. They're not stupid but they think you are.
Click to expand...
blacktout said:
The *current* tariffs are built into the current price. He's not addressing that. He's saying the price could change if the tariff rate changes, something that can't possibly be priced in, because it hasn't happened yet.

There's also has been way too much volatility around tariffs recently for future tariff rates to be predictable, so even if Nintendo has figured some speculative future tariff rate into the price, they could be very wrong. Furukawa has an obligation to be upfront with investors about this uncertainty, which is what he's doing here.
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But yet they said this....
www.theshortcut.com

Nintendo Switch 2's $449 price had nothing to do with tariffs, apparently

“Any previous tariffs were not factored into the price itself."
www.theshortcut.com www.theshortcut.com
 
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