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[UbiSoftologist]

Source: BBC News

The head of Sony Computer Entertainment in the UK, Ray Maguire, told the BBC News website there would no price cut before Christmas.

Sony is hoping to buoy up sales by offering different types of PS2 games...

...In an interview with the BBC News website, Mr Maguire dashed hopes that history would repeat itself.

He said Sony was aiming to lower the cost of making the PS2. But he explained that with a retail price of £100, there was little room for manoeuvre.

"We want to re-engineer the console and drive costs down," said Mr Maguire, but he added there was little room for efficiencies in the components of the console.

When pressed on when the price might fall, he insisted it would not happen before Christmas.

Even though there were PS2s in 7.5 million homes in the UK, Mr Maguire said there was still room to grow.

"70% of the UK does not have a PlayStation 2," he said.

Sony's tactic to lure people who do not think of themselves as gamers is to focus on innovative games such as the music quiz game Buzz and the exercise title Kinetic.

The Japanese games giant is also counting on its new handheld console, the PlayStation Portable, to make a splash when it is released in the UK on 1 September.

 

[bitwise]

I figured they wouldn't, that would just get people thinking the ps2 is "past gen" since its so cheap and the "next gen" is starting with the pricier 360.

 

[Dr_Cogent]

I don't think this means anything. If MS drops the price of the Xbox, I would expect Sony to follow suit.

 

[Timen]

"Your financial state does NOT concern me!!! buy our products"

"Sony, not cutting you any slack in 2006"

 

[VictimOfGrief]

Who cares, it's already cheap. I'm still waiting for Dr Cog to get one. I swear I should've sold you mine. :lol

 

[Dr_Cogent]

Who cares, it's already cheap. I'm still waiting for Dr Cog to get one. I swear I should've sold you mine. :lol

Sorry, I won't be buying a PS2. PS3 is so close anyway.

My Xbox and GC (with new Zelda) should tide me over.

 

[UbiSoftologist]

I figured they wouldn't, that would just get people thinking the ps2 is "past gen" since its so cheap and the "next gen" is starting with the pricier 360.

In addition, this year the majority of X360 buyers will be the hard-core gamers (early adopters), most of whom already own PS2 consoles. A price cut on PS2 wouldn't discourage these people from buying the new console.

 

[VictimOfGrief]

Sorry, I won't be buying a PS2. PS3 is so close anyway.

My Xbox and GC (with new Zelda) should tide me over.

Ah yes.... but who are you sitting with Zelda being delayed?

 

[jarrod]

Ah yes.... but who are you sitting with Zelda being delayed?

Fire Emblem? Half-Life II? KUF Heroes? Chibi Robo? Naruto 4? Tons of multiplatform games? There's plenty of content still coming for both machines actually, even if they're winding down.

 

[Speevy]

Already bought one.

 

[Mrbob]

Sorry, I won't be buying a PS2. PS3 is so close anyway.

My Xbox and GC (with new Zelda) should tide me over.

Zelda is 2006 now. It may be out after the PS3!

If Sony does drop the price, I expect it to be a small drop. Of course they will say they aren't going to drop the price anytime soon. They don't want to lose any potential sales.

 

[sonycowboy]

You should preface this for the UK (or maybe all of Europe perhaps).

A US pricedrop is all but guaranteed, IMO.

 

[Solid]

well this is the UK... anyone not named sony is obsolete :lol

 

[Dr_Cogent]

Ah yes.... but who are you sitting with Zelda being delayed?

Yeah, yeah. It's been delayed. Xbox games will tide me over. I'm good for now.

You gotta remember (or know if you don't already know) that I have WoW sucking time from console gaming as well. Also, Splinter Cell online can chew up a good amount of time (it's all co-op but I am thinking about investing some quality time into the vs.)