CyberPanda
Banned
Current Logo:
Pizza Hut is going back to this one:
Pizza Hut to rivals: We are the ‘OG’ pizza brand
Pizza Hut is going back to this one:
Despite attempts to pivot from its legacy dine-in restaurants, Pizza Hut is bringing back the brand’s throwback red-roof logo design to boldly remind consumers they are the “OG” of pizza chains.
“It’s about celebrating where we came from,” Marianne Radley, Pizza Hut chief brand officer, told Nation’s Restaurant News this week.
For too long, Pizza Hut has been polite and shy about its legacy, she said. The Plano, Texas-based chain, founded in 1958, has lacked the confidence to be boastful about the brand.
That’s changing as of next week, when the new logo rolls out during a national TV campaign.
Pizza Hut to rivals: We are the ‘OG’ pizza brand